• Emily Malone

Why isn’t my landing page converting? 11 statistics to consider.

“Why isn’t my landing page converting?”

Landing pages are an essential inbound method which helps you to build a solid email list. But they take a lot of testing and optimising, and you’ll be surprised to know how many companies don’t quite get it right.

Here are 11 statistics to consider that’ll help you form better LPs and gain more leads:

  1. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers.

Simplify this by using a marketing software like Pardot, where you can build, test and analyse data from your landing pages intuitively and all in one place.

  1. Of B2B companies that use landing pages, 62% have six or fewer total landing pages.

The higher the number of LPs, the more opportunities there are to get found and get leads. It really is that simple! But a lot of companies are missing out on this.

  1. Companies with 40+ landing pages get 12 times more leads than those with 5 or less

To emphasise the above point, this shows that creating more LPs  means you’ll have a wider variety of offers for you to promote and for your visitors to convert from.

  1. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions

A/B testing is the best way to improve conversions today. There are so many different kinds of tools available, so get ahead of your competition and A/B test the various aspects of your LPs; from form length, to imagery, to text.

  1. 42% of offer-related graphics on landing pages are not clickable

There’s no reason for any of your graphics to be clickable on your LPs unless the image causes a form to pop up… (hey, that’s actually a pretty cool idea?) You want to keep your visitor on your page and get rid of any ways they might be able to leave. Make your LP the Bowzer’s castle of your website.

  1. Roughly 75% of businesses have problems finding suitable expertise for optimizing their landing page copy

There’s so many options available now that it’s no wonder people still find it difficult to optimise their LPs. Consider using software like HubSpot test your LPs and help you with your conversion rate optimisation.

  1. Only 16% of landing pages are free of navigation bars

Only 16%? Really? Removing all navigation from your landing page is the best way to keep your visitor on the LP.  Don’t make is easy for your visitors to abandon your page before they’ve filled in the form.

  1. Using videos on landing pages can increase conversions by 86%

It’s no secret that videos are the new black of marketing (Just ask Skeleton!) But you don’t often see them on LPs. Well, it looks like they’re incredibly effective, so get on it.

  1. Conversion rates typically range from 1 to 3 percent

Turns out most businesses don’t see conversion rates much higher than 3 percent, so don’t be glum if yours looks a little low. However, it doesn’t mean you can’t get higher conversion rates.

  1. A 1 second delay in your site speed can result in a 7% reduction in conversions

If your page doesn’t load instantly, you’re probably going to test the ever-deteriorating patience of your visitors until they go looking elsewhere. I know it sounds stupid, but that’s the digital age we’re living in.

  1. More than 90% of visitors who read your headline also read your CTA Copy

Get your prospects to read your headline – make it stand out. If they don’t read the headline, they more than likely won’t make it any further on your LP.