What we’re reading in 2017

If you want to learn about or improve on a particular aspect of your career or business, the cheapest, most satisfying way is to read a good book. That’s why we’ve asked the team what personal and business development books they’d recommend getting stuck into this year.

So, fancy feeding your head? Here’s a selection of reads we think have the potential to transform your business for 2017.

  1. Business for Punks: Break All the Rules – the BrewDog Way by James Watt

Harnessing the power of challenging business conventions with an irreverent flare, this book is said to be an ‘anarchic, indispensable guide to thriving on your own terms’. Within its leaves, Watt reveals the Punk mantras which turned BrewDog into one of the world’s fastest-growing drinks brands. It’ll likely be the new business bible for all those success-seeking, but non-conformist folks out there.

  1. The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and WorldDominators  by Chris Brogan

Feel a bit like a misfit in the business realm? Me too. This book embraces the way you might think differently from most other business professionals, and aims to show the ‘weirdos’ how to overcome their fears of business entrepreneurship. Why compromise your unique mindset and personal values when you don’t have to?

  1. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries

In this New York Times bestseller, Eric Ries writes about his new approach to business that’s being adopted worldwide — ‘thinking lean’. The Lean Startup methodology emphasises learning what your customers truly want, and testing your vision continuously to adjust and adapt before it’s too late. It’s a really good one for those wanting to improve the odds of their business’ success.

  1. Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek, David Mead, Peter Docker

Everyone knows what they do, some know how they do it, but very few people and organisations know why. What’s your purpose, cause, or belief? Why do you get out of bed in the morning, and why should anyone else care? This workbook is a follow up from Sinek’s Start With Why, which inspired a movement built around purpose to increase success and fulfilment at work. Not only will it guide you on how to find your why, but it’ll also teach you how to build that into your company.

  1. Resilient web design by Jeremy Keith

Our Design Man, Col, says this free e-book is ‘a history lesson — not just in web design —but how we can learn from our past to better prepare ourselves for the future. As Sir Isaac Newton put it: “If we have seen further, it is by standing on the shoulders of giants.”‘

  1. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson

This tongue-in-cheek book is a much-needed grab-you-by-the-shoulders moment of real-talk, filled with entertaining stories and profane, ruthless humour that’ll add some comic-relief to your lunch break. Though it’s not all giggles, because Manson actually has a very good point: ‘What I’m talking about here is essentially learning how to focus and prioritize your thoughts effectively—how to pick and choose what matters to you and what does not matter to you based on finely honed personal values.’

Got any recommendations? Let us know! We’d love to know what you’ve been reading in 2017. And have you checked out our new chat box? Pretty nifty, right? We’re just a click away from conversation, so don’t be shy!

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