• Emily Malone

“What the hell does oe:gen mean?”

Over the years we’ve been asked this question a lot. The answer? It’s all down to our roots in UX web design.

Where it all began

oe:gen, like all great ideas in this world, is something that was conceived by a few friends having some beers down the local pub. We began working in someone’s dining room as a four-person web design and development business back in 2005. And from there, we grew. We moved our humble ‘office’ to the back of a printing company, then into our lovely green building at the Nottingham Science Park — which we now share with 20+ more team members!

What’s in a name?

‘Oegen’ is the German origin of the verb ‘ogle’, meaning to look or stare at something aesthetically pleasing. Our attention to detail and UX-focused creativity made us want a name that encapsulates the result of all our stunning work.

And the name has stuck! oe:gen has kept the skills and ways of working that were applied to building websites, built on them, and applied them to building Salesforce Communities. In fact, having this background in beautiful UX web design has made us one of the top partners for designing and building these Communities.

Why is it written like that?

The formatting of ‘oe:gen’ was as deliberate as any design-work we undertake. The colon in the middle breaks the word up so you intuitively read it as each syllable is meant to be pronounced:


This is because we noticed people did struggle a bit with the pronunciation. We took that feedback and made it easier to read — mirroring the user-driven approach we apply to our client projects. And it’s not a coincidence that we chose a colon to break it up — a character that looks like eyes when turned to the side!

Another thing to mention here is that we always write our name in lowercase letters. Yep, even at the start of sentences! This never changes — be it in our documents, emails, articles, print work, or anywhere. Why do we do this? Two reasons:

  1. To keep the visual balance equal on each side of the colon.

  2. In our logo design, our name is displayed in same-sized lowercase letters because it looks and feels better, so why make it inconsistent anywhere else?

We know we’re breaking a grammar rule here, but for this, we make an exception.

We believe these decisions not only ensures our thoughtful designs start with our name, but solidifies our unique branding across every channel.

So there’s your fun fact of the day from the oe:gen team! Got any more questions for us?