Upcycling: Old blog posts never die, but can they be too old?
After visiting HubSpot’s Inbound 2016 conference I’ve had internal discussions (with colleagues — not just in my head!) about ‘repurposing’ or ‘upcycling’ older content to maximise your bangs-per-buck…
Last week I shared someone else’s LinkedIn post about the term ‘H2H marketing’, which is a term I’d first used in 2005 — only it was the far cooler lower case version ‘h2h’! This share has now had nearly 2,500 views, beating my previous record by about 2,300!
So I Googled a few of my old blog posts — one’s I’d written between 2006-2010 — before I stopped blogging completely — before I started again — before I stopped again… and now I’m starting again—ish [extreme Writer’s Block, anyone?].
I’m keen to see if any of this content is still useful — a lot of it is definitely still topical, especially around ‘community relevant marketing’ [CRM 2.0], deep persona segmentation, NLP techniques and behavioural stuff? Here are some random examples I found which I quite liked:
Visionary – China stuff – 2005
Hilarious podcasting puns – 2005
Neuromarketing in B2B – 2009
So what do people think? Is any of this likely to be ‘evergreen’ or ‘pillar content’-worthy?
“The End of Websites” [play on words, i.e. the ‘purpose’ of websites]
Extreme DM techniques
NLP and Persuasion Techniques in e-mail marketing
The new agile agency model.
I’m not sure I’m any the wiser/clearer after writing this — what do you guys think? Let me know if there are any of these topics which I could expand on and maybe create a new version, or add some newer thinking?