• Emily Malone

Top 13 lifesaving apps for content marketers

If you put words next to each other in order to attract online customers for a living, you’ll know that it’s not an easy job. Often you’re working alone just wishing you had a little extra help. Well I’m here to tell you about 13 of the coolest apps, tools and resources knocking about that’ll make your life much, much easier.

1. Phrasee email headline checker

‘70% of email marketers don’t have time to think of subject lines, and only 5% use advanced analysis techniques. Phrasee takes care of this for you.’ (source)

Phrasee generates and optimises your email subject lines for you. It’s a tool that’s designed to increase your opens, clicks and conversions by using artificial intelligence and learning from your campaigns. It also uses natural language processing to learn what sentiments, emotions and phrases build engagement with your brand.

2. Hemingway app


Write like the most influential and recognisable author of the twentieth century (without the meticulous, obsessive revisions he reportedly went through).

Why? Because Hemingway was known for his clean, clear style; only selecting the essential elements to create writing that is powerful in its simplicity. And as we all know, this is perfect for keeping the attention of our flakey online readers of today.

3. Hubspot editing and proofreading checklist

The ultimate checklist that HubSpot use themselves for editing and proofreading work.

4. Clicktotweet.com

Not a writing aid, but this is pretty good for content marketers who want to engage people on twitter via your blog posts. Create ‘click to tweet’ links throughout your posts so readers can easily quote and share your blog. (click to tweet)

It’s especially good if, unlike me, you’re a dab hand at profound insights written under a 140 character limit.

5. Grammarly

This is available as a chrome extension, so you have a spellchecker when you write ANYTHING on the internet. Yep, even Facebook status updates, so you’ll never be publically ridiculed for clumsy typing again.


6. Tone analyser

Are you putting off your readers with your tone of voice without realising it? This tone analyser tells you your emotional, social and writing tone. It reveals and colour codes the certain words that correlate with their matching tone, so you know exactly which sentences to change if they sound a bit off.

7. Tweriod

Tweriod is a free tool that helps you work out the best time to send your tweets to reach the most engagement with your audience. Because it’s really clever, it does this by analysing both your own tweets and those of your followers.

8. Crystal

Crystal shows you the best way to communicate with any coworker, prospect, or customer based on their unique personality. It takes information provided by what you’ve put onto your LinkedIn profile, as well as other platforms, to create a well-rounded collection of suggestions on how to communicate with your predicted personality type.  I’ve written more about this genius little invention here.


9. Canva

Is designing not your strong point? Canva enables absolutely anyone to design beautiful infographics, slides and presentations quickly and easily, so you don’t have to be a whizz on photoshop to impress your audience.

10. Blog topic generator

For those times when your brain just won’t help you out. HubSpot’s blog topic generator asks for 3 nouns that you want to write about, then generates multiple topic ideas for you, so you don’t have to.

11. Trello


Trello is a  tool that organises all of a project’s parts into ‘cards’ that contain images, text, checklists, due dates, assigned responsibilities and more. It’s like having a ‘to-do list’ whiteboard on your computer/device that you can invite others to view and work on with you.

12. Coffitivity

Listen to the ambient sounds of a busy cafe to boost your creativity and help you concentrate. There’s even a scientific study that proves this actually works somewhere… ah, here it is.

13. The Guardian Style guide

For all those niggly grammar and style rules you keep forgetting about. It’s okay! Words are hard, but The Guardian’s got your back.

Here at oe:gen, we believe providing helpful content is a great, non-invasive way to attract visitors to your site. Instead of pushing your product or services onto anyone and everyone, why not let customers find you with inbound marketing?