Updated: Jul 6
So you want to build a website for your business, but your budget is low, you’re not good with code, and you want to know your options? We’ve got you covered…
The beginner: Wix
Wix is very much a beginner website builder; you can drag and drop content anywhere on the screen without the need for HTML or any other kind of coding lingo. It’s simple enough to use, and has a big library of nice-looking templates which makes it dead easy to get started. I mean, you could probably create a small, basic website in less than a few hours…
BUT, while it might be wonderfully easy to use, it kind of limits your ability to customise your site out-of-the-box and add some cooler, more advanced functionality. And though it might be free, you don’t get a custom domain name and Wix displays advertisements on your website. To change this, you need to pay for a plan upgrade.
Easy to use
You don’t need to know HTML
You can create a site in a day
There’s loads of templates to pick from
You can connect 3rd-party apps to your website.
You don’t have complete control over the appearance and functionality of your site
If you have thousands of website visitors on your site at once, your site load time may be slow
Wix doesn’t scale very well. Once your business reaches a certain size, you’ll most likely need to change your website platform
Once you choose a website template, you can’t change it
It’s not the best choice if you want complete control over the design and functionality of your site
Adverts with the free version.
Here’s the full list of features.
The intermediate: WordPress
We all know WordPress; it’s one of the most-used website platforms around. In fact, 60 million people use it to power their websites. It’s a content management system (CMS), which means it’s a bit more powerful than Wix, and it’s also open-source, meaning anyone can freely download and edit the source code. I’ve got my own website built on this platform and it’s a dream to use. Especially if, like me, you’re a bit of a wuss when it comes to code.
Helpful online community, which is ideal if you need a little extra guidance
Users can create templates and plugins and share them publically, and you can use these on your own site, often for free
Can scale when your business grows, which is good because it can be a pain in the butt to switch if you find your business needing something more.
Can be tricky to get the hang of, there’s a slight learning curve involved
If you’re not that tech-savvy, you can’t do much out-of-the-box
Analytics-wise, WordPress can only show very basic metrics, such as views and visitors per day, week or month.
Read about all the features here.
The pro: HubSpot (HS)
HS is a Content Optimisation System (COS), so basically it’s a CMS with a little extra. You have the choice to stick your nose in the code and build everything if you want to. Or, if you’re not feeling it, you can build more simply on the template editor instead, which allows you to drag and drop modules you want and delete those you don’t want, all without a line of code.
So, for those who love coding and developing everything from scratch, it’s perfect. And for those who hate coding and know nothing about it, it’s still perfect! The choice is yours. This also means you can do much more with the platform out-of-the-box, if you ever need to.
Code as much as you like, or not at all (yep, it’s for techies and non-techies)
Tweak with confidence — the visual editor speeds up the process of the development by letting you view changes as you make them along the way
Drag-and-drop page creation
Completely mobile optimised
Built-in CTA creation
Google AMP supported: Just flick a switch to turn on accelerated mobile pages!
Email and email analytics
Social media monitoring and analytics
Free and easy to use CRM
Huge library of integrations available.
It’s more geared towards smaller businesses that want to grow, rather than large corporations.
To fully-customise and make an amazingly unique, out-of-the-box website without templates, you’ll need an experienced HubSpot Developer.
The marketing software is not free, but it‘s a steal compared to its major competitors. Considering the flexible options, it’s arguably the most affordable platform of its kind. This is great for growing businesses, as you can get your most basic needs covered right away, and upgrade as your business grows.
The platform has so many capabilities — from content creation, to management, and analytics to get the most out of your marketing. There’s also constant support, services, and ongoing free training from the HubSpot Academy. Check out the ROI many companies have experienced using HubSpot to grow their business.
Here’s the full list of features
So there you have it — an overview of three platforms that won’t have you tearing your hair out over code. Don’t forget to check the full list of features for each platform to make sure you’re picking the right one for your business. And if you need any support building a beautiful HubSpot-hosted website, our developers would love to help, so don’t hesitate to chat to us about your plans!