How much does Salesforce cost?
Updated: Jun 30, 2020
It recently came to light that a post I wrote on this subject many years ago isn’t really much use for people wanting to know the likely costs of Salesforce now!
A lot has changed in the SFDC ecosystem over the years… so what can you get for your beans these days? I updated this blog post in 2018 – it’s about time for a 2020 update!
Sometimes our customers/potential customers have already had discussions with Salesforce [SFDC] directly, and other times we’re their first point of contact. Unsurprisingly, the answer to the question “How much does Salesforce cost?” is usually “Well, it depends on…”:
What do you want to do with Salesforce?
How many Salesforce licences will you need?
What kind of Salesforce licences will you need?
Who do you want to work with on the implementation?
1. Salesforce for Customer Relationship Management (CRM) – [Sales Cloud]
Different companies have different understandings around what CRM means – we’re often called in to help facilitate cross-functional workshops to establish a clear understanding of the business benefits of a single view of data – whether it’s Accounts, Contacts, Sales and Financial information etc.
Remember the key benefit to businesses will be the management information which will be available.
INDICATIVE COST – Enterprise licences are £120+/user/month. Consultancy and Implementation is £9,000+
2. Salesforce for Customer Service – [Service Cloud]
Out-of-the-box Salesforce has a big tick for allowing the automation/semi-automation of routine customer service activity such as raising cases/tracking activities, making customers happier using all the features in the #1 platform for service.
INDICATIVE COST – Licences are £60+/user/month. Consultancy and Implementation is £9,000+
3. Salesforce for API integration and workflows – [Salesforce Platform]
oe:gen has been working with Salesforce for the past 10 years and are often asked to integrate with other systems or use complex workflows to create business applications on the Salesforce platform.
INDICATIVE COST – Licences are N/A. BA, Programming and Implementation is £15,000+
4. Salesforce for Customer or Partner Portals/Communities – [Community Cloud]
The phrase “The Social Enterprise” was coined by Salesforce a few years ago, and we’re now seeing the porous membrane effect — as more and more companies chose to transparently share more and more information with their customers and partners. oe:gen are the number one specialists in EMEA delivering Communities, including UX and skinning to match corporate brand guidelines and create the best possible Customer Experience [CX]
INDICATIVE COST – Community Licences: pricing is now based on per user / log-ins – POA. Design and Implementation is £12,000+
5. Salesforce for Automated Marketing – [Pardot]
Generate high-quality leads with Pardot’s tools to keep your pipeline fully stocked with a steady flow of high-quality leads. We can get you up and running, or we can help design and create a more seamless brand experience for your existing Pardot landing pages, forms and emails.
INDICATIVE COST — Pardot B2B Licence: Licence is £800+/month. Design and Implementation is £3,500+
6. Salesforce for Marketing teams – [Marketing Cloud]
Marketing Cloud is a unified platform of expert marketing tools built on the world’s #1 CRM – helping you know your customers, engage them, and personalise their experiences across everything, as if they were right in front of you. It hooks into Salesforce CRM to integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.
INDICATIVE COST – This is one of the most expensive licence types: POA. Consultancy and Implementation is £30,000 – £50,000+
7. Switching to Salesforce Lightning – [All Salesforce Clouds]
If you’re a new Salesforce customer then you’ve already experienced the latest Salesforce UX visual experience. If you’re still on “Classic” then you need to transition/migrate/change your Salesforce org to the new look and feel.
The stats prove how much more engagement you’ll get – and that’ll result in happier customers, as well. It can be very straightforward where you’re using Salesforce in a fairly straightforward way – if it’s a more mature Salesforce instance, it can get a little trickier.
INDICATIVE COST – No licence cost implications. Consultancy and Implementation is £6,000-£20,000+
Get in touch if you have any more questions about Salesforce implementation costs, we’d love to hear from you!