How does Google work? [Infographic]

Google’s constantly switching up its rules to improve its algorithm and produce better search results for everyone, so you need to keep your ear to the virtual ground to avoid your website’s SEO getting penalised in 2017, for something that was deemed totally acceptable in 2016.

But to help you really understand Google’s algorithm and to show you how some of its nifty features work, Neil Patel from QuickSprout created this dead cool animated infographic to explain the whole thing. We can only apologise for the creepy crawlies.

Courtesy of: Quick Sprout

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