Find us in the crowds at Dreamforce with what3words!

Updated: Jul 1


Dreamforce is back in action on Tuesday 19th November, so we’re heading over to San Francisco again! And this time, we’ll be using our customer’s app, what3words to navigate around the biggest event in the Salesforce world.


What’s what3words, you ask? Well, it’s an app that’s really simplified location finding. It assigns each 3m square in the whole world a unique three-word address that will never change.

For example, ///intervals.using.tapes marks the entrance to oe:gen’s Nottingham office.


The creator of what3words used to work in the music industry and noticed that in the music world, technicians and musicians were getting lost trying to find live events every day. So after experiencing a few too many ‘navigation nightmares’, Chris Sheldrick asked his mathematician school friend, Mohan Ganesalingam, for help with an algorithm to make precise GPS coordinates more concise and easier for people to use.


These three-word addresses are as accurate as GPS coordinates but are much easier to say and share. People use what3words to find their tents at festivals, navigate to venues, direct emergency services to the right location, and more.


It’s pretty much perfect for navigating San Francisco and the huge space that Dreamforce occupies. Paul will be using it to find his way around and meet up with his pals. If you’d like to grab a drink with Paul in San Fran — be that caffeinated, soft, or alcoholic — send him a little message via this Pardot landing page and he’ll arrange something with you!



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