• Emily Malone

7 deadly signs your website needs a facelift

Updated: Jul 6, 2020

Back in the 90s and early 2000s, you were in an advantageous position if your company even had a website.

Today, your business doesn’t just need a website, it needs an adaptable, well-designed, easily navigational website that is engaging and targeted towards your ideal customers.

Doesn’t sound like your company’s site? Here’s seven signs that it’s due a redesign.

1. Your site was originally designed a thousand years ago

Okay, maybe a thousand years is a bit of an exaggeration, but the point of the hyperbole is that it’ll definitely seem that way.

The web is one of the fastest changing mediums in life – if you don’t keep up, you’re going to get left behind, alone, covered in cobwebs, screaming at the Microsoft Paper clip for help and typing ‘WHY GOD, WHY?’ into AskJeeves.com.

If it was made with Flash, then you’ve really got a problem. I hate to tell you, but using Flash is like owning a music production company and still distributing your music on a cassette tape.

Sadly, Flash has been outdated for over five years now; not only does Apple not support it, but search engines like Google, Bing and Yahoo simply can’t read it, which means it’s really bad for SEO.

Luckily, you now have HTML5 at your disposal for all your interactive, animated features, and it’s compatible with all browsers and smart phones.

2. It doesn’t work on mobile devices

According to Smart Insights, over 20% of Google searches are performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices.

It’s really a no-brainer, you can’t walk down a street these days without seeing at least five people staring at their phones.

If your website doesn’t translate across mobile devices, you’re missing out on a lot of visitors. You need to make sure that it’s adaptable to various screen sizes, and as easy (if not easier) to navigate across these platforms as they would be on a desktop or laptop.

3. Your sales and lead generations are down

Does your website look outdated? Poor optimisation of your website will not attract people to your services. To maximise your results, you can do things like optimise your content with attention-grabbing CTAs, and make your site is clean and easy to navigate to make it attractive at first glance.

According to a study by ResearchGate, 94% of people say that web pages with good designs are more trustworthy. It’s really important for your visitors and customers to trust you, and a good-looking redesign can help you do that.

4. You can’t easily update content on your website without calling your web designer

Align your site with an easy-to-use Content Optimisation System such as Hubspot, which allows simple changes without the use of code.

For so many reasons, it is important to keep your content updated and relevant, which means that you will need to be able to edit it whenever you like.

With a good CMS, you’re in control of your site. Redeveloping your site in a CMS is a smart move that will really empower your marketing team.

5. Your search engine rankings are low

Search engine algorithms have changed a lot over the years, so if your organic search engine rankings are low, it could mean it’s time for an update.

Once, the key to SEO was to smush as many keywords as possible into your content. Now, thanks to Google’s recent Hummingbird update, it’s all about having original, high-quality and scannable content on your site. This is why sites with blogs often perform better than those that don’t.

6. It’s really, really, really, slow.

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will simply abandon a website that takes more than 3 seconds to load! People are really impatient. To ensure your visitors stay long enough to get to know you, it’s important that you ensure your pages load fast.

7. Your branding and marketing initiatives have changed

Have you outgrown your website?

Your site is the hub of your online activity, and in most cases it’ll be the first impression a potential customer will have of your brand. A visitor needs to understand at first glance what your company is about and what you can offer them. If the look and feel of the site doesn’t line up with your current target audience and messaging, it’s time to update it so it does.

There we have it, the seven deadly signs your online presence is hindering your business. Now, do you need a website redesign?