Updated: Jul 6
(And 11 ways you can change them)
Content marketing (CM) has transformed the way marketers not only reach their consumers but also how they gain their trust and loyalty. But when CM tactics are abused, or neglected of the strategic attention they deserve, it can result in some cringeworthy effects regarding your bottom line. Now, prepare yourself; uncover your eyes and observe these 11 content marketing stats:
I know, isn’t it hideous?
Don’t start running the opposite direction just yet, though! These shocking statistics regarding the ‘futility’ of CM simply proves that a lot of people haven’t quite been getting it right yet.
We’re here to change that by sharing some of the most promising ways around these embarrassing pitfalls.
What you can do:
Document your content strategy
Build a content team
Create an editorial calendar
Set a consistent publishing schedule
Establish your content goals
Predetermine measurements of success
Get to know your audience
Publish content that’s relevant to that audience
Answer their frequently asked questions
Repurpose content that’s doing well
Establish lead-nurturing and scoring.
You can do all of these things with HubSpot or a similar COS (Content Optimisation System).
Get your CM up to scratch and you will see bigger and better results; here’s the proof:
Inbound marketing is the dominant marketing strategy for companies with fewer than 200 people, in fact 84% of companies with 0-25 employees use inbound marketing, compared to the 13% that still use outbound. (tweet this)
It takes time and dedication to get noticeable results; you can’t just half-arse it and hope it makes a difference. A good marketing strategy needs a solid plan involving concrete goals, defined metrics of success, a thorough understanding of your audience, and social promotion and engagement. Build yourself a content team and establish your strategy and goals to begin reaping the benefits.
Here at oe:gen, we believe providing helpful content is a great, non-invasive way to attract visitors to your site. Instead of pushing your product or services onto anyone and everyone, why not let customers find you with inbound marketing?