If your business' website or app is poorly designed, it's going to hurt your sales.
In fact, a good UX on a well-designed website can have up to a 200% higher visitor-to-customer conversion rate than a poorly designed website without a great UX.
The better the UX is, the more likely visitors are to become your lovely customers. Simple stuff really.
"But where do I start?!" I hear you scream into the online abyss.
Okay okay, it's not actually that simple, but I've had a good go at it with this Slideshare presentation...