Insights to improve your online experiences.

The 8 most annoying web design trends

Posted by Emily Malone on 28-Feb-2017 13:58:01

Sometimes we get carried away with making our websites look cool. But choosing style over substance is a risk when it comes to user experience (UX). So at the risk of sounding a bit cynical, we’ve decided to write about the most annoying web design trends of 2017.

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Topics: UX, web design, Growth-driven website design

The psychology of a damn good user experience (UX)

Posted by Emily Malone on 09-May-2016 12:00:00

There are some principles of design that are deeply rooted in human psychology. Invision like to call these ‘phantom guides’. These are what drive our subconscious and attention to the precise point where the designer wants it to be. And a lot of the time we don't even notice.

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Topics: UX, web design, Psychology

oe:gen is now a HubSpot Certified COS Design Partner in the UK!

Posted by Vicky Li on 17-Mar-2016 16:41:16

We have some more exciting news for you - just earlier this week we were listed as one of the four HubSpot certified COS Design Partners in the UK!

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Topics: HubSpot, web design

5 reasons why your website redesign might fail

Posted by Emily Malone on 05-Jan-2016 12:00:00

Feeling anxiety, stress and ultimately disappointment each time your website undergoes its once-in-a-blue-moon redesign? 

Here are the 5 main reasons why most website redesigns fail, and tips on how to quickly launch and own a site that learns from past failures, attracts visitors and improves conversion rates. 

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Topics: web design, growth driven design, web redesign

How to market to goldfish [infographic]

Posted by Emily Malone on 11-Nov-2015 12:00:00


Wait, where was I going with this? *Checks notes* Ah.

So, unfortunately, we're all becoming a bunch of short-attention spanned scatterbrains. And no, it's not just you being flakey; new research has revealed that human beings are more forgetful than ever. 

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Topics: inbound marketing, UX, web design, digital marketing

5 Easy Steps for the User Experience Beginner [UX]

Posted by Emily Malone on 21-Aug-2015 12:30:00


If your business' website or app is poorly designed, it's going to hurt your sales.

In fact, a good UX on a well-designed website can have up to a 200% higher visitor-to-customer conversion rate than a poorly designed website without a great UX.

The better the UX is, the more likely visitors are to become your lovely customers. Simple stuff really.

"But where do I start?!" I hear you scream into the online abyss.

Okay okay, it's not actually that simple, but I've had a good go at it with this Slideshare presentation...

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Topics: design, inbound marketing, UX, responsive design, web design

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