Nurturing leads until they're ripe for sales picking is a process which you're likely spend a good amount of time and resources on. So, to retain the value which you've put in during the marketing stage, it's important to make sure your handover of leads to Sales is a smooth and informative process.Read More
Why can’t marketing be an arm of sales
– Alan Johnson, 'Peep Show', season 4 episode 2.
For those familiar with the above quote, you'll know that Mark couldn't solve Johnson's business riddle. Luckily here at oe:gen — we have!
OK, enough mooning, let's strap on the nosebag and eat some serious sales and marketing (or, smarketing) alignment with the following 10 steps.Read More
So you’ve got Salesforce all nicely integrated with HubSpot, but you’ve noticed some contacts are still struggling to sync. Here's how to identify what’s gone wrong to break down this wall between Sales and Marketing:Read More
Last week we shared a humble little SlideShare about Smarketing that gained 678 views in just a few days. More than half of those views happened within a mere 12 hours of it being posted.
This means that not only have we now been irrevocably convinced by the amazing powers of SlideShare, but we’ve also gathered that Smarketing must be something you guys are pretty interested in.
So, to help you learn more, we’ve decided to write another blog post about some of the benefits of aligning your sales and marketing team: