Insights to improve your online experiences.

Turning leads into customers: part two - Connecting with your prospects

Posted by Alex Tribbensee on 26-Jun-2017 12:00:00
You don't get a second chance to make a first impression, a phrase you will have heard throughout life, the mantra behind it doesn't always prove to be true, but in the case of making a first impression with a prospect - it does. It really is worth planning for your first contact. This post will walkthrough practical and efficient ways to get off to a great start with your prospects.  Read More

Topics: HubSpot, Salesforce, Smarketing, MArketing Software, Sales, Social media marketing, Marketing automation, datanyze

Nurturing leads between HubSpot and Salesforce

Posted by Alex Tribbensee on 12-Apr-2017 12:15:08

Nurturing leads until they're ripe for sales picking is a process which you're likely spend a good amount of time and resources on. So, to retain the value which you've put in during the marketing stage, it's important to make sure your handover of leads to Sales is a smooth and informative process.  

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Topics: Smarketing

10 Steps to aligning Marketing and Sales

Posted by Alex Tribbensee on 06-Mar-2017 12:00:00


Why can’t marketing be an arm of sales

– Alan Johnson, 'Peep Show', season 4 episode 2.

For those familiar with the above quote, you'll know that Mark couldn't solve Johnson's business riddle. Luckily here at oe:gen — we have! 

OK, enough mooning, let's strap on the nosebag and eat some serious sales and marketing (or, smarketing) alignment with the following 10 steps. 

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Topics: sales and marketing integration, Smarketing

Quick Guide: How to identify HubSpot to Salesforce integration errors

Posted by Emily Malone on 20-Feb-2017 12:00:00

So you’ve got Salesforce all nicely integrated with HubSpot, but you’ve noticed some contacts are still struggling to sync. Here's how to identify what’s gone wrong to break down this wall between Sales and Marketing:

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Topics: HubSpot, Salesforce, Smarketing, Quick Guides

'Smarketing': the new 'Brangelina'. Kinda.

Posted by Emily Malone on 29-Sep-2015 14:32:00

Last week we shared a humble little SlideShare about Smarketing that gained 678 views in just a few days. More than half of those views happened within a mere 12 hours of it being posted.

This means that not only have we now been irrevocably convinced by the amazing powers of SlideShare, but we’ve also gathered that Smarketing must be something you guys are pretty interested in.

So, to help you learn more, we’ve decided to write another blog post about some of the benefits of aligning your sales and marketing team:

How does marketing help sales?

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Topics: Smarketing

Smarketing: When Sales & Marketing Become The Dream Team [SlideShare]

Posted by Emily Malone on 22-Sep-2015 16:00:00

"Smarketing" is the high-five between your sales and marketing teams that's achieved through frequent and direct communication between the two. 

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Topics: slideshare, Smarketing

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