Insights to improve your online experiences.

Get SEO-savvy with this brand new content strategy

Posted by Emily Malone on 02-Oct-2017 12:00:00

This year at INBOUND, we got a sneak peak of some brand new content marketing insights and software features from HubSpot. And guess what? It turns out that search has changed — again!

Of course, we're not too surprised; vocal search options such as Siri and Alexa have made us a lot more conversational with our research. These days, we search the way we talk. So what does this mean for our content marketing strategies?

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Topics: content marketing, SEO, strategy

How does Google work? [Infographic]

Posted by Emily Malone on 03-Feb-2017 12:00:00

 Google's constantly switching up its rules to improve its algorithm and produce better search results for everyone, so you need to keep your ear to the virtual ground to avoid your website's SEO getting penalised in 2017, for something that was deemed totally acceptable in 2016. 

But to help you really understand Google’s algorithm and to show you how some of its nifty features work, Neil Patel from QuickSprout created this dead cool animated infographic to explain the whole thing. We can only apologise for the creepy crawlies. 

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Topics: websites, SEO, Google

Upcycling: Old blog posts never die, but can they be too old?

Posted by David Coe on 02-Feb-2017 11:00:00

After visiting HubSpot's Inbound 2016 conference I've had internal discussions (with colleagues — not just in my head!) about 'repurposing' or 'upcycling' older content to maximise your bangs-per-buck...

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Topics: websites, blogs, digital marketing, trends to watch for, buyer personas, SEO, CRM

Quick guide: How to optimise your HubSpot pages for SEO

Posted by Emily Malone on 31-Jan-2017 15:03:47

Creating fresh optimised content on a weekly basis is really important to achieve long-term success with Search Engine Optimisation. But SEO needn’t be daunting with HubSpot. In this quick guide, you’ll learn how to optimise your HubSpot website pages, blogs, and landing pages to give your business the best chance of being found by your target personas.

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Topics: HubSpot, SEO, Quick Guides

4 quick tips to SEO your blog content

Posted by Simon Hogg on 04-Apr-2016 12:00:00

Estimated reading time: 4 minutes, 13 seconds.

Search Engine Optimisation (SEO) can be a bit daunting to think about, expecially if you've not had much experience with it. How do you make sure your blog article or site page is getting found in your ideal buyer persona's search results? We've created this quick guide to help you get set up to succeed in on page SEO.

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Topics: SEO

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