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HubSpot & Salesforce integration: Revisiting lost sales opportunities

Posted by Alex Tribbensee on 31-Jul-2017 10:00:00

You may already be ‘upcycling’ your content, but are you recycling those leads which don’t convert to customers? A slick HubSpot to Salesforce integration — with the help of some custom fields — can ensure those leads that don’t quite make it to your case studies pages are re-nurtured and given a second chance.

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Topics: HubSpot, Salesforce, sales and marketing integration

HubSpot and Salesforce integration — Linkedin Group!

Posted by Alex Tribbensee on 25-Apr-2017 12:40:11

We've recently created a HubSpot and Salesforce integration Linkedin group. Because, believe it or not, a group for the topic didn't already exist!

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Topics: HubSpot, Salesforce, sales and marketing integration

10 Steps to aligning Marketing and Sales

Posted by Alex Tribbensee on 06-Mar-2017 12:00:00

 

Why can’t marketing be an arm of sales

– Alan Johnson, 'Peep Show', season 4 episode 2.

For those familiar with the above quote, you'll know that Mark couldn't solve Johnson's business riddle. Luckily here at oe:gen — we have! 

OK, enough mooning, let's strap on the nosebag and eat some serious sales and marketing (or, smarketing) alignment with the following 10 steps. 

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Topics: sales and marketing integration, Smarketing

Sales and marketing alignment - "smarketing"...

Posted by David Coe on 30-Jan-2015 10:54:00

        

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Topics: inbound marketing, HubSpot, Salesforce, sales and marketing integration

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