Insights to improve your online experiences.

Stop wasting your budget on Banner Ads!

Posted by David Coe on 09-Feb-2015 10:29:00

Here's a link to a story which caught my eye last week. As a digital strategist I can say with my hand on my heart that I've NEVER suggested that a client spend any money on banner ads.

I think they can be very creative - and internal ones are great for CTAs / cross-linking / cross-selling - but they are the free ones that you create within your own internet or intranet.

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Topics: websites, inbound marketing, permission marketing

When larger organisations fail...

Posted by David Coe on 02-Feb-2015 09:00:00

Still one of my favourite cartoons from Hugh MacLeod ever. A commissioned business card design that he did for Shit Creek Consulting...

Just sums up the nature of the internet / digital agencies / IT / consultants / web world. Yeh - sure everyone screws up once in a while - but it's amazing how consistently larger organisations manage it.

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Topics: websites, mentors, permission marketing

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