Last Thursday, we traveled to Salesforce World Tour and picked up some handy tips to share with you lovely lot. If you missed it, you can watch the keynote here.
After the initial keynote, I quite literally shimmied over to Autitorium 3 where I was given a swanky pair of headphones akin to those you'd find in a silent disco (if you saw our Instagram Story on the day, you'll know what I mean).
It was in this illuminated crowd that I listened to an interesting session called 'How to drive more leads and sales with digital advertising powered by Salesforce' to get some insight into those all-important, ever-changing digital advertising trends. Here's what was said...Read More
These days, marketing teams are just as responsible for the success of the sales cycle as sales teams, because with the birth of inbound marketing, they now have more power over the pace of the sales process than ever before.
Marketing automation, which usually syncs with your CRM, can automate the sales and marketing tasks that might normally slow your teams down. It means marketers are able to focus on sourcing and nurturing the right leads, and sales can concentrate on closing those deals.
Here’s 10 handy ways you can shorten the length of your sales cycle with automation, and make things much more effective for your customers and teams:Read More
Topics: Marketing automation