Insights to improve your online experiences.

The 5 L's of lead-generation

Posted by Alex Tribbensee on 03-Oct-2017 12:00:00

There are generally two frames of thought on content marketing, the first is the easy one — throw a tonne of content out there and hope that some of the bites are the ones you want. The second is the initially harder, but far more effective — targeted, rich and valuable. But coming up with an idea which will attract the right prospects to your business isn't easy. 

Here are our five L's of lead-generation which will help you make sure your lead-gen ideas are watertight before going live with a campaign.

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Topics: inbound marketing, HubSpot, lead generation

3 major marketing challenges we face today (and what to do about them)

Posted by Emily Malone on 20-Sep-2016 13:32:05

As marketers, we all come toe-to-toe with a variety of different challenges every day. Though we usually all have the same goals, most of the time we've got unique areas where our individual businesses struggle. But wouldn't it be handy to know what the most common struggles are these days?

Luckily, HubSpot's 2016 State of Inbound Report shows data on the main challenges thousands of marketers face, as well as how they've resolved those issues. Here's three of the most recurring ones they found when digging around for answers:

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Topics: inbound marketing

How to send out emails like an inbound marketing expert [infographic]

Posted by Emily Malone on 06-Jun-2016 12:06:13

"Email marketing is dead!"

"Jon Snow is dead!"

"Everything is dead!"

There are so many articles out there claiming email is "dead". Because of course, what the world really needs is a billion blogs talking about the same marketing anxiety. Remember the good old days where the internet was pretty much just a place for illiterate cat memes? Ah, memories... 

But think about the last time you recieved an email. I'll take a wild guess and say it was this morning when you were pouring your first cup of Monday morning coffee.

You see, just like a certain fur-donning northerner, email certainly isn't dead.  

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Topics: inbound marketing

The Top 10 Marketing Trends That’ll Define 2016

Posted by Emily Malone on 14-Dec-2015 12:00:00

It's coming to the end of a fantastic year in the business realm, and now we're looking into our crystal bauble to see which marketing trends will drive more conversions and conversations in 2016. 

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Topics: inbound marketing, trends to watch for, 2016

How to market to goldfish [infographic]

Posted by Emily Malone on 11-Nov-2015 12:00:00


Wait, where was I going with this? *Checks notes* Ah.

So, unfortunately, we're all becoming a bunch of short-attention spanned scatterbrains. And no, it's not just you being flakey; new research has revealed that human beings are more forgetful than ever. 

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Topics: inbound marketing, UX, web design, digital marketing

Inbound Marketing: The Future of Your Charity's Mission

Posted by Emily Malone on 04-Nov-2015 12:00:00

In the September 2015 ‘Regulating Fundraising for the Future’ report by Sir Stuart Etherington, he discusses how charities need to change the ways that they're marketing their missions.

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Topics: inbound marketing

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