Insights to improve your online experiences.

The benefits of using a HubSpot-certified partner

Posted by Emily Malone on 10-Oct-2017 12:00:00

 HubSpot is an inbound marketing and sales platform helping businesses attract, convert, close, and delight customers. Its CMS and CRM covers all of our human-friendly marketing and sales needs, including blogging, email marketing, customer database management, and social scheduling. Plus, there's a whole library of business-boosting resources. But if you're thinking of purchasing it for your business, you might want to think about buddying up with a HubSpot-certified partner. Here are a few reasons why...

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Topics: HubSpot

The 5 L's of lead-generation

Posted by Alex Tribbensee on 03-Oct-2017 12:00:00

There are generally two frames of thought on content marketing, the first is the easy one — throw a tonne of content out there and hope that some of the bites are the ones you want. The second is the initially harder, but far more effective — targeted, rich and valuable. But coming up with an idea which will attract the right prospects to your business isn't easy. 

Here are our five L's of lead-generation which will help you make sure your lead-gen ideas are watertight before going live with a campaign.

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Topics: inbound marketing, HubSpot, lead generation

What we learned from arranging a marketing event in 3 weeks

Posted by Alex Tribbensee on 23-Aug-2017 12:00:00

I’ll be honest, when I realised we had three weeks to arrange the Nottingham HubSpot User Group, I was a leeeetle bit scared. Three weeks to have our designer create the event page, arrange guest speakers, source catering, AND invite everyone? I’d never arranged a business networking event before, and we could have easily given ourselves three months to arrange it instead. But where's the fun in that?

With the Salesforce User Group planned for the 17th August, we decided to plonk the HUG the day before. Who doesn't want to have that Christmas eve shopping rush feeling smack-bang in the middle of August? 

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Topics: HubSpot

Join us for the Nottingham HubSpot User Group!

Posted by Emily Malone on 02-Aug-2017 12:00:00

 On Wednesday 16th August, we'll be hosting the first ever Nottingham HubSpot User Group (HUG)! And whether you're a Hubspot user or not, we're welcoming you to join us for a chance to ask questions and share your inbound marketing experiences. 

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Topics: HubSpot

HubSpot & Salesforce integration: Revisiting lost sales opportunities

Posted by Alex Tribbensee on 31-Jul-2017 10:00:00

You may already be ‘upcycling’ your content, but are you recycling those leads which don’t convert to customers? A slick HubSpot to Salesforce integration — with the help of some custom fields — can ensure those leads that don’t quite make it to your case studies pages are re-nurtured and given a second chance.

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Topics: HubSpot, Salesforce, sales and marketing integration

Turning leads into customers: part two - Connecting with your prospects

Posted by Alex Tribbensee on 26-Jun-2017 12:00:00
You don't get a second chance to make a first impression, a phrase you will have heard throughout life, the mantra behind it doesn't always prove to be true, but in the case of making a first impression with a prospect - it does. It really is worth planning for your first contact. This post will walkthrough practical and efficient ways to get off to a great start with your prospects.  Read More

Topics: HubSpot, Salesforce, Smarketing, MArketing Software, Sales, Social media marketing, Marketing automation, datanyze

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