on 28-Jun-2018 11:45:00
Kirsty Hulse from Many Minds once wanted to create a structurally-sound pillow fort for a client's campaign. Yep, you read that correctly — a structurally-sound pillow fort. So who better to ask than an architect, right?
Now, the hardest thing about this funny campaign was asking established, serious architects around the UK to create the blueprints. But luckily, they eventually found two architects who agreed to create them. This was brilliant because, it actually only took 2 days to do and the blueprints were shared a crazy amount online — so that low-cost, low-risk idea turned out to be super fun and effective.
In her talk at this year's Nottingham Digital Summit, Kirsty explained to us how we can create effective campaigns like this too, without needing to invest too much time, money, and risk. Here's what we learned.