Insights to improve your online experiences.

Upcycling: Old blog posts never die, but can they be too old?

Posted by David Coe on 02-Feb-2017 11:00:00

After visiting HubSpot's Inbound 2016 conference I've had internal discussions (with colleagues — not just in my head!) about 'repurposing' or 'upcycling' older content to maximise your bangs-per-buck...

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Topics: websites, blogs, digital marketing, trends to watch for, buyer personas, SEO, CRM

How to use HubSpot data to perform your own marketing audit

Posted by Alex Tribbensee on 10-Jan-2017 12:00:00

Analysing your HubSpot data doesn’t have to be a pain, as long as the end result is valuable. Following these 5 steps will give you a clear plan of action to stitch up the holes in your marketing.

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Topics: HubSpot, digital marketing

oe:gen joins Wista Partner Video Programme...

Posted by David Coe on 03-Mar-2016 08:39:12

As part of our continuing investment in content marketing services we've joined up with the amazing people at Wistia to use their video hosting platform for video content.

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Topics: marketing, digital marketing, iphone 6s, content marketing, Sales

How to market to goldfish [infographic]

Posted by Emily Malone on 11-Nov-2015 12:00:00


Wait, where was I going with this? *Checks notes* Ah.

So, unfortunately, we're all becoming a bunch of short-attention spanned scatterbrains. And no, it's not just you being flakey; new research has revealed that human beings are more forgetful than ever. 

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Topics: inbound marketing, UX, web design, digital marketing

10 landing page tips from our favourite blogs

Posted by Emily Malone on 04-Sep-2015 12:00:00

Want a killer landing page? Well, we've hunted through the web to find some of the best blogs on the subject.

Here are, what we think, some of the most 

helpful landing page tips, from some lovely experts within the industry:

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Topics: HubSpot, UX, landing page, tips, blogs, digital marketing

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