Insights to improve your online experiences.

The anatomy of a great CRM

Posted by Emily Malone on 11-Aug-2017 16:33:00

Customer relationship management (CRM) systems are a huge benefit to inbound salesThey improve your data so you can make informed decisions, increase productivity by speeding up your processes, and help your teams communicate and collaborate better. But there's an overwhelming amount of providers out there to choose from. So how do you confidently invest in one when they're all saying they're the best option for you?

Read More

Topics: CRM

Why do Salespeople continue to face problems prospecting?

Posted by Emily Malone on 01-Aug-2017 12:00:00

Sales prospecting is getting harder, power has long-since shifted from seller to buyer. Just like inbound marketing has gotten rid of annoying outbound marketing tactics, inbound sales is beginning to change the sales process for the better.

Read More

Topics: Sales, CRM

My first week at oe:gen

Posted by Beccy Chandler on 16-Jun-2017 12:00:00

Hi, I’m Beccy and I’m currently on my first week working for oe:gen, having crossed over from the other side...

Read More

Topics: HubSpot, Salesforce, CRM, SCRUM, planning, Immersion, Client, Agency

HubSpot CRM vs. Salesforce

Posted by Emily Malone on 12-Jun-2017 12:09:46

The five key benefits of a CRM system are contact data organisation, sales reporting, accurate sales forecasting, customer segmentation and scaling a sales process.

Read More

Topics: CRM

Upcycling: Old blog posts never die, but can they be too old?

Posted by David Coe on 02-Feb-2017 11:00:00

After visiting HubSpot's Inbound 2016 conference I've had internal discussions (with colleagues — not just in my head!) about 'repurposing' or 'upcycling' older content to maximise your bangs-per-buck...

Read More

Topics: websites, blogs, digital marketing, trends to watch for, buyer personas, SEO, CRM

10 reasons your company would benefit from a CRM system [infographic]

Posted by Emily Malone on 11-Apr-2016 12:00:00


Customer relationship management (CRM) systems are a huge benefit to inbound sales, because they help sales and marketing folk track deals and flag opportunities that might need some extra nurturing. By letting you to look into data and customer information, they help you recognise strong opportunities, and ultimately make more sales.

Read More

Topics: Salesforce, CRM

Why not get email updates?

Salesforce Communities quick start guide

Recent Posts

Posts by Topic

see all