Insights to improve your online experiences.

Not sure what to blog about? Here are 6 tips for choosing your topics

Posted by Emily Malone on 12-Sep-2017 12:00:00

As content marketers, we spend a lot of time researching, writing, and posting blogs to help us attract our ideal customers; the challenge is making sure they're consistently relevant. And let's face it, we all go through creative dry spells.

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Topics: content marketing

Why Storytelling should be part of your marketing strategy

Posted by Emily Malone on 07-Mar-2017 16:00:00

Unpopular opinion: marketing is an art form.

Okay, okay, I know I sound like a total bohemian 'freedombeauty, truth and love' fruitcake here, but hear me out. Like painting or writing, it's a medium to elicit thoughts, feelings and ideas in an effort to truly speak to people. To get them to tap into their emotions and decide whether or not your product or service fits into their own story. See where I'm going with this?

The fact is, there's obviously a stark difference between being able to inspire people, and just simply trying to sell to them a product or service. But it's a difference not many businesses recognise. As Simon Sinek said in his TED Talk on 'The Golden Circle', people don’t buy what you do, they buy why you do it.

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Topics: content marketing, Growth-driven website design

The most engaging type of content your visitors want more of in 2016

Posted by Emily Malone on 04-Oct-2016 12:28:15

HubSpot research has given us loads of insight into the marketing trends of 2016, and because we’re dead nice, we’re sharing that knowledge with you.

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Topics: content marketing

The psychology of a converting landing page

Posted by Emily Malone on 27-Jul-2016 12:05:48

 

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Topics: content marketing

How to use psychographics for your content marketing strategy

Posted by Emily Malone on 28-Jun-2016 12:00:00

What are psychographics?

Psychographics are kind of like demographics, but might include your buyer’s habits, hobbies, spending habits and values.

While demographics explain who your buyer is, psychographics explain why they buy.

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Topics: content marketing

oe:gen joins Wista Partner Video Programme...

Posted by David Coe on 03-Mar-2016 08:39:12

As part of our continuing investment in content marketing services we've joined up with the amazing people at Wistia to use their video hosting platform for video content.

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Topics: marketing, digital marketing, iphone 6s, content marketing, Sales

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