Insights to improve your online experiences.

Get SEO-savvy with this brand new content strategy

Posted by Emily Malone on 02-Oct-2017 12:00:00

This year at INBOUND, we got a sneak peak of some brand new content marketing insights and software features from HubSpot. And guess what? It turns out that search has changed — again!

Of course, we're not too surprised; vocal search options such as Siri and Alexa have made us a lot more conversational with our research. These days, we search the way we talk. So what does this mean for our content marketing strategies?

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Topics: content marketing, SEO, strategy

Planning an inbound content strategy worthy of Mordor

Posted by Alex Tribbensee on 25-Sep-2017 12:00:00

Before planning a content strategy, it's crucial to fully understand where each piece of content fits in the prospect's buying journey. Even if that prospect is the leader of an evil army from Middle-earth...

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Topics: Inbound, content marketing

Not sure what to blog about? Here are 6 tips for choosing your topics

Posted by Emily Malone on 12-Sep-2017 12:00:00

As content marketers, we spend a lot of time researching, writing, and posting blogs to help us attract our ideal customers; the challenge is making sure they're consistently relevant. And let's face it, we all go through creative dry spells.

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Topics: content marketing

Why Storytelling should be part of your marketing strategy

Posted by Emily Malone on 07-Mar-2017 16:00:00

Unpopular opinion: marketing is an art form.

Okay, okay, I know I sound like a total bohemian 'freedombeauty, truth and love' fruitcake here, but hear me out. Like painting or writing, it's a medium to elicit thoughts, feelings and ideas in an effort to truly speak to people. To get them to tap into their emotions and decide whether or not your product or service fits into their own story. See where I'm going with this?

The fact is, there's obviously a stark difference between being able to inspire people, and just simply trying to sell to them a product or service. But it's a difference not many businesses recognise. As Simon Sinek said in his TED Talk on 'The Golden Circle', people don’t buy what you do, they buy why you do it.

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Topics: content marketing, Growth-driven website design

The most engaging type of content your visitors want more of in 2016

Posted by Emily Malone on 04-Oct-2016 12:28:15

HubSpot research has given us loads of insight into the marketing trends of 2016, and because we’re dead nice, we’re sharing that knowledge with you.

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Topics: content marketing

The psychology of a converting landing page

Posted by Emily Malone on 27-Jul-2016 12:05:48

 

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Topics: content marketing

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