Insights to improve your online experiences.

6 steps to creating a powerful buyer persona

Posted by Emily Malone on 18-Jul-2017 12:00:00

For your inbound marketing efforts to be a success, it's not enough to simply attract every Tom, Dick and Harry to your website. If you want to capture good quality leads to pass over to your sales team, you need to make sure you're attracting the right people. So, who are they?

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Topics: buyer personas

N.L.P. - "Neuro Linguistic Personas"

Posted by David Coe on 23-Mar-2017 12:10:00

We love personas. They're the bedrock of a successful content marketing strategy, digital strategy or website. If as marketers we aren't getting the results we're hoping for, then most of the time it's because we need to go back and review our buyer personas!

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Topics: email marketing, Insights-driven strategies, A/B Testing, buyer personas, nlp, copywriting, storytelling

Upcycling: Old blog posts never die, but can they be too old?

Posted by David Coe on 02-Feb-2017 11:00:00

After visiting HubSpot's Inbound 2016 conference I've had internal discussions (with colleagues — not just in my head!) about 'repurposing' or 'upcycling' older content to maximise your bangs-per-buck...

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Topics: websites, blogs, digital marketing, trends to watch for, buyer personas, SEO, CRM

How to create your UX persona mappings

Posted by Emily Malone on 15-Aug-2016 12:00:00


Before you spend loads of cash on building a website, first you need to have a think about UX persona mapping.  The more in-depth you go when mapping for your personas, the easier it'll be to communicate with your customers throughout their entire journey, and ultimately turn more qualified site visitors into leads and customers. 

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Topics: UX, buyer personas

How to begin creating your buyer personas

Posted by Emily Malone on 19-Jan-2016 12:00:00

The most important part of successful content creation is knowing who you're speaking to. It's not enough to simply attract people to your site. If we want to get better quality sales leads, we need to attract the right people.

Creating content our ideal customers will love and share is the most important thing we do as inbound marketers. This means it's crucial for us to define who we want to reach, and what exactly it is we need to do to engage and inspire them. 

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Topics: buyer personas

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