Wait... aren't ads bad? Aren't they the opposite of inbound marketing?
We've all thought that for a long time, and yes, there's a lot of hideous ads out there — disruptive ads that aren't really thinking about the consumer.
However, HubSpot recently discovered that 53% of their users have tried ads this year. That's more than half of their customers — marketers, salespeople and agencies that are known for practising customer-focused Inbound strategies.
So, what gives?Read More