Insights to improve your online experiences.

N.L.P. - "Neuro Linguistic Personas"

Posted by David Coe on 23-Mar-2017 12:10:00

We love personas. They're the bedrock of a successful content marketing strategy, digital strategy or website. If as marketers we aren't getting the results we're hoping for, then most of the time it's because we need to go back and review our buyer personas!

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Topics: email marketing, Insights-driven strategies, A/B Testing, buyer personas, nlp, copywriting, storytelling

Why isn’t my landing page converting? 11 statistics to consider.

Posted by Emily Malone on 08-Dec-2015 12:00:00

"Why isn't my landing page converting?"

Landing pages are an essential inbound method which help you to build a solid email list. But they take a lot of testing and optimising, and you’ll be surprised to know how many companies don’t quite get it right.

Here’s 11 statistics to consider that’ll help you form better LPs and gain more leads:

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Topics: HubSpot, UX, landing page, A/B Testing

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