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    Search
    Becoming the UK’s go-to Salesforce B2B Commerce Cloud partner
    Emily Malone
    • Jun 11, 2020
    • 3 min

    Becoming the UK’s go-to Salesforce B2B Commerce Cloud partner

    It’s pretty standard for large B2C businesses to be able to provide their customers with great, modern and personalised online shopping...
    1750
    Master digital transformation with B2B Commerce built on Salesforce
    Emily Malone
    • May 27, 2020
    • 2 min

    Master digital transformation with B2B Commerce built on Salesforce

    When most people think of Salesforce and Commerce, they probably picture their B2C Commerce Cloud solution, which was named a Leader in...
    800
    oe:gen’s collaborative design process
    Emily Malone
    • Jan 10, 2019
    • 4 min

    oe:gen’s collaborative design process

    Lets start by defining what design means to us here at at oe:gen. For us, design is the process of planning and conceptualising...
    90
    Emily Malone
    • Sep 26, 2018
    • 3 min

    10 landing page tips from our favourite blogs

    Want a killer landing page? Well, we’ve hunted through the web to find some of the best blogs on the subject. Here are some of the most...
    70
    The 2018 oe:gen blog redesign: a detailed look at what’s new
    Emily Malone
    • Jan 15, 2018
    • 3 min

    The 2018 oe:gen blog redesign: a detailed look at what’s new

    Last year, our humble little blog won a spot in the Top 50 Salesforce blogs by Feedspot, so we thought we’d give it a celebratory...
    70
    How do you make your website GDPR-compliant?
    Emily Malone
    • Jan 10, 2018
    • 5 min

    How do you make your website GDPR-compliant?

    What is GDPR? The General Data Protection Regulation (GDPR) is a series of changes to the way that data is captured, used and managed for...
    140
    The architecture of a lead-generating website
    Emily Malone
    • Jul 31, 2017
    • 2 min

    The architecture of a lead-generating website

    Your prospects demand much more from your website than your contact details and a description of your services and products. Websites in...
    100
    How HubSpot’s document link feature can help the NHS
    Emily Malone
    • Jun 21, 2017
    • 1 min

    How HubSpot’s document link feature can help the NHS

    I can’t say i’ve ever given much thought to the National Health Service’s email systems, obviously until last month when the NHS suffered...
    70
    Not good with code? Here are 3 platforms for a website without the fuss.
    Emily Malone
    • May 30, 2017
    • 4 min

    Not good with code? Here are 3 platforms for a website without the fuss.

    So you want to build a website for your business, but your budget is low, you’re not good with code, and you want to know your options?...
    60
    Why your business needs conversational messaging and how to do it well
    Emily Malone
    • May 2, 2017
    • 3 min

    Why your business needs conversational messaging and how to do it well

    During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a...
    90
    Why Storytelling should be part of your marketing strategy
    Emily Malone
    • Mar 7, 2017
    • 3 min

    Why Storytelling should be part of your marketing strategy

    Unpopular opinion: marketing is an art form. Okay, okay, I know I sound like a total bohemian ‘freedom, beauty, truth...
    60
    The 8 most annoying web design trends
    Emily Malone
    • Feb 28, 2017
    • 4 min

    The 8 most annoying web design trends

    Sometimes we get carried away with making our websites look cool. But choosing style over substance is a risk when it comes to user...
    1200
    Quick guide: How to optimise your HubSpot pages for SEO
    Emily Malone
    • Jan 31, 2017
    • 3 min

    Quick guide: How to optimise your HubSpot pages for SEO

    Creating fresh optimised content on a weekly basis is really important to achieve long-term success with Search Engine Optimisation. But...
    140
    Quick guide: How to embed a HubSpot form into your external website
    Emily Malone
    • Jan 26, 2017
    • 2 min

    Quick guide: How to embed a HubSpot form into your external website

    HubSpot smart forms are pretty great, you can do so much more with them. You can customise them, or you can select from field types such...
    3710
    GDD: the ultimate web design process for growth-driven businesses
    Emily Malone
    • May 19, 2016
    • 9 min

    GDD: the ultimate web design process for growth-driven businesses

    Estimated reading time: 12 minutes, 37 seconds. For a while now the website design process has felt flawed. So many companies have...
    250
    The psychology of a damn good user experience (UX)
    Emily Malone
    • May 9, 2016
    • 4 min

    The psychology of a damn good user experience (UX)

    There are some principles of design that are deeply rooted in human psychology. Invision like to call these ‘phantom guides’. These are...
    130
    So, what’s the difference between icons and symbols in web design?
    Emily Malone
    • Apr 13, 2016
    • 3 min

    So, what’s the difference between icons and symbols in web design?

    As part of the rebranding and Hubspot integration of the new oe:gen website I created a number of images for a set of icons to be used...
    4,0180
    Emily Malone
    • Mar 17, 2016
    • 1 min

    oe:gen is now a HubSpot Certified CMS Design Partner in the UK!

    We have some more exciting news for you – just earlier this week we were listed as one of the four HubSpot certified CMS Design...
    100
    A brand new experience: We’ve just launched our growth-driven website!
    Emily Malone
    • Mar 8, 2016
    • 2 min

    A brand new experience: We’ve just launched our growth-driven website!

    Happy International Women’s Day! And welcome to our shiny new website. Along with celebrating IWD with our amazing #GirlBosses in the...
    40
    Globalising Orchard layout elements (and testing them)
    Emily Malone
    • Mar 1, 2016
    • 3 min

    Globalising Orchard layout elements (and testing them)

    So, I created a HubSpot blog post layout element in Orchard for a recent project (which I intend to write a post about later). I was then...
    70
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