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    Sales and marketing lessons we can learn from horror movies
    Emily Malone
    • Oct 31, 2019
    • 4 min

    Sales and marketing lessons we can learn from horror movies

    I have a few passions in life; one of them is writing helpful articles for sales and marketing folks, and another is horror movies. So,...
    390
    A guide to Account-Based Marketing (ABM)
    Emily Malone
    • Jan 24, 2018
    • 3 min

    A guide to Account-Based Marketing (ABM)

    Account-Based Marketing is a relatively new form of strategic b2b marketing where you take an individual company and treat it as your...
    160
    3 reasons sales and marketing teams fail to align
    Emily Malone
    • Dec 6, 2017
    • 3 min

    3 reasons sales and marketing teams fail to align

    Marketing can arm sales with the resources they need to close deals faster, and sales teams can help marketing target the right kind of...
    350
    HubSpot & Salesforce integration: Revisiting lost sales opportunities
    Emily Malone
    • Jul 31, 2017
    • 2 min

    HubSpot & Salesforce integration: Revisiting lost sales opportunities

    You may already be ‘upcycling’ your content, but are you recycling those leads which don’t convert to customers? A slick HubSpot to...
    80
    10 Steps to aligning Marketing and Sales
    Emily Malone
    • Mar 6, 2017
    • 4 min

    10 Steps to aligning Marketing and Sales

    Why can’t marketing be an arm of sales? – Alan Johnson, ‘Peep Show’, season 4 episode 2. For those familiar with the above quote, you’ll...
    2020
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