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I have a few passions in life; one of them is writing helpful articles for sales and marketing folks, and another is horror movies. So,...

Account-Based Marketing is a relatively new form of strategic b2b marketing where you take an individual company and treat it as your...

Marketing can arm sales with the resources they need to close deals faster, and sales teams can help marketing target the right kind of...

You may already be ‘upcycling’ your content, but are you recycling those leads which don’t convert to customers? A slick HubSpot to...

Why can’t marketing be an arm of sales? – Alan Johnson, ‘Peep Show’, season 4 episode 2. For those familiar with the above quote, you’ll...