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    How an online customer Community can help your PR team
    Emily Malone
    • Nov 29, 2018
    • 2 min

    How an online customer Community can help your PR team

    We’ve talked before about how customer Communities can give your customers more control and free up your service teams, but they can also...
    240
    5 dead good Halloween marketing campaigns
    Emily Malone
    • Oct 31, 2018
    • 2 min

    5 dead good Halloween marketing campaigns

    It’s that time of year again! October arrives and brands dive straight into marketing their products and services for Halloween. Now,...
    110
    4 things for b2b marketers to get serious about in 2018
    Emily Malone
    • Jan 4, 2018
    • 3 min

    4 things for b2b marketers to get serious about in 2018

    What does it take to deliver a well-executed customer experience in 2018? What are the emerging strategies and technologies to look out...
    60
    The 5 L’s of lead-generation
    Emily Malone
    • Oct 3, 2017
    • 2 min

    The 5 L’s of lead-generation

    There are generally two frames of thought on content marketing, the first is the easy one — throw a tonne of content out there and hope...
    80
    Sketch notes from Inbound 2017
    Emily Malone
    • Oct 2, 2017
    • 3 min

    Sketch notes from Inbound 2017

    To bring to life the notepads I took around with me during Inbound 2017, I created several ‘sketch notes’ of the sessions I attended....
    60
    3 original lead-generating ideas for you to steal
    Emily Malone
    • Sep 27, 2017
    • 2 min

    3 original lead-generating ideas for you to steal

    Ebooks, whitepapers, videos, how-to guides; these are all great ways to attract prospects to your website to convert into leads. But...
    90
    13 ways to describe inbound marketing to anybody
    Emily Malone
    • Aug 29, 2017
    • 3 min

    13 ways to describe inbound marketing to anybody

    1. Owning a puppy The first six months require lots of hard work, planning, routine and dedication. But the benefits afterwards far...
    60
    Turning leads into customers: part one — Datanyze
    Emily Malone
    • Jun 20, 2017
    • 4 min

    Turning leads into customers: part one — Datanyze

    While searching for inspiration this morning for my next three blog posts, I came up with a few ideas; writing a series of short stories...
    70
    State of Inbound 2017: The top 4 disruptors for your business
    Emily Malone
    • May 16, 2017
    • 4 min

    State of Inbound 2017: The top 4 disruptors for your business

    It’s that time of year again! HubSpot have released their data for The State of Inbound 2017. So we’ve taken a look to see what people...
    50
    Why your business needs conversational messaging and how to do it well
    Emily Malone
    • May 2, 2017
    • 3 min

    Why your business needs conversational messaging and how to do it well

    During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a...
    90
    What’s the difference between HubSpot’s static lists and smart lists?
    Emily Malone
    • Apr 20, 2017
    • 3 min

    What’s the difference between HubSpot’s static lists and smart lists?

    Why are lists important in inbound marketing? Great-quality lists are a pivotal component of a successful email marketing campaign. If...
    60
    5 free tools your marketing team will love
    Emily Malone
    • Apr 4, 2017
    • 3 min

    5 free tools your marketing team will love

    The days of the three amigos (Word, Powerpoint, Excel) are behind us — today, your marketing team requires a little more when it comes to...
    180
    Quick Guide: How to use Hubspot’s prospects tool
    Emily Malone
    • Feb 7, 2017
    • 2 min

    Quick Guide: How to use Hubspot’s prospects tool

    As a salesperson, wouldn’t your job be ten times easier if you already knew who wanted to potentially buy from you? Hubspot‘s prospecting...
    60
    Quick Guide: 3 steps to building a HubSpot blog subscription email
    Emily Malone
    • Jan 31, 2017
    • 1 min

    Quick Guide: 3 steps to building a HubSpot blog subscription email

    Your blog is your business’ voice. In its simplest form, it’s the main medium where you communicate your top-level value...
    310
    What is Google AMP and how do I get it?
    Emily Malone
    • Jan 17, 2017
    • 3 min

    What is Google AMP and how do I get it?

    What is AMP? AMP (Accelerated mobile pages) is a google-backed project with the aim of speeding up pages using stripped back code known...
    40
    Inbound 2016 is one week away!
    Emily Malone
    • Nov 1, 2016
    • 1 min

    Inbound 2016 is one week away!

    As enthusiasts of the Inbound movement, we’re preparing to jet off to Boston’s Inbound 2016 to gather all the latest in the world of...
    30
    3 major marketing challenges we face today (and what to do about them)
    Emily Malone
    • Sep 20, 2016
    • 3 min

    3 major marketing challenges we face today (and what to do about them)

    As marketers, we all come toe-to-toe with a variety of different challenges every day. Though we usually all have the same goals, most of...
    30
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