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    Search
    Marketing feels really weird right now. Here are some tips.
    Emily Malone
    • Mar 27, 2020
    • 3 min

    Marketing feels really weird right now. Here are some tips.

    I’m sure, like me, you’ve seen some odd marketing messaging going around. My ever-growing inbox is reminiscent of that time we all...
    320
    Ethical tech, responsible marketing and mental health
    Emily Malone
    • Jun 19, 2019
    • 6 min

    Ethical tech, responsible marketing and mental health

    We’re pretty lucky, these days. Thanks to technology like Salesforce, we can analyse data, make predictions, and recommend actions based...
    950
    6 tips to improve your marketing in 2019
    Emily Malone
    • Jan 28, 2019
    • 4 min

    6 tips to improve your marketing in 2019

    At the risk of sounding like every other b2b blog post published on the internet this month, we’ve done some research and found what we...
    80
    How an online customer Community can help your PR team
    Emily Malone
    • Nov 29, 2018
    • 2 min

    How an online customer Community can help your PR team

    We’ve talked before about how customer Communities can give your customers more control and free up your service teams, but they can also...
    240
    Emily Malone
    • Sep 26, 2018
    • 3 min

    10 landing page tips from our favourite blogs

    Want a killer landing page? Well, we’ve hunted through the web to find some of the best blogs on the subject. Here are some of the most...
    70
    How to make your content marketing cheap, scalable and effective.
    Emily Malone
    • Jun 28, 2018
    • 4 min

    How to make your content marketing cheap, scalable and effective.

    Kirsty Hulse from Many Minds once wanted to create a structurally-sound pillow fort for a client’s campaign. Yep, you read that correctly —
    160
    13 ways to describe inbound marketing to anybody
    Emily Malone
    • Aug 29, 2017
    • 3 min

    13 ways to describe inbound marketing to anybody

    1. Owning a puppy The first six months require lots of hard work, planning, routine and dedication. But the benefits afterwards far...
    50
    6 steps to creating a powerful buyer persona
    Emily Malone
    • Jul 18, 2017
    • 3 min

    6 steps to creating a powerful buyer persona

    For your inbound marketing efforts to be a success, it’s not enough to simply attract every Tom, Dick and Harry to your website. If you...
    210
    State of Inbound 2017: The top 4 disruptors for your business
    Emily Malone
    • May 16, 2017
    • 4 min

    State of Inbound 2017: The top 4 disruptors for your business

    It’s that time of year again! HubSpot have released their data for The State of Inbound 2017. So we’ve taken a look to see what people...
    50
    Why your business needs conversational messaging and how to do it well
    Emily Malone
    • May 2, 2017
    • 3 min

    Why your business needs conversational messaging and how to do it well

    During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a...
    90
    Digital Marketing – In house vs Agency, the Math, the Risk, the Options.
    Emily Malone
    • Mar 28, 2017
    • 2 min

    Digital Marketing – In house vs Agency, the Math, the Risk, the Options.

    A strong digital marketing team can make or break your business, it’s 2017 and this is now a fact of business. Whether to build your own...
    110
    Why Storytelling should be part of your marketing strategy
    Emily Malone
    • Mar 7, 2017
    • 3 min

    Why Storytelling should be part of your marketing strategy

    Unpopular opinion: marketing is an art form. Okay, okay, I know I sound like a total bohemian ‘freedom, beauty, truth...
    60
    Upcycling: Old blog posts never die, but can they be too old?
    Emily Malone
    • Feb 2, 2017
    • 1 min

    Upcycling: Old blog posts never die, but can they be too old?

    After visiting HubSpot’s Inbound 2016 conference I’ve had internal discussions (with colleagues — not just in my head!) about...
    60
    Quick guide: How to embed a HubSpot form into your external website
    Emily Malone
    • Jan 26, 2017
    • 2 min

    Quick guide: How to embed a HubSpot form into your external website

    HubSpot smart forms are pretty great, you can do so much more with them. You can customise them, or you can select from field types such...
    3710
    How to use HubSpot data to perform your own marketing audit
    Emily Malone
    • Jan 10, 2017
    • 3 min

    How to use HubSpot data to perform your own marketing audit

    Analysing your HubSpot data doesn’t have to be a pain, as long as the end result is valuable. Following these 5 steps will give you a...
    50
    16 stats that show what we think about ads in 2016
    Emily Malone
    • Sep 12, 2016
    • 3 min

    16 stats that show what we think about ads in 2016

    Today’s consumers feel online adverts are increasingly more obnoxious, intrusive and prevalent. And as the number of pop-ups and...
    50
    How to create your UX persona mappings
    Emily Malone
    • Aug 15, 2016
    • 4 min

    How to create your UX persona mappings

    Before you spend loads of cash on building a website, first you need to have a think about UX persona mapping.  The more in-depth you go...
    240
    How to send out emails like an inbound marketing expert [infographic]
    Emily Malone
    • Jun 6, 2016
    • 2 min

    How to send out emails like an inbound marketing expert [infographic]

    “Email marketing is dead!” “Jon Snow is dead!” “Everything is dead!” There are so many articles out there claiming email is...
    70
    How to begin creating your buyer personas
    Emily Malone
    • Jan 19, 2016
    • 3 min

    How to begin creating your buyer personas

    The most important part of successful content creation is knowing who you’re speaking to. It’s not enough to simply attract people to...
    60
    The top 10 marketing trends that’ll define 2016
    Emily Malone
    • Dec 14, 2015
    • 4 min

    The top 10 marketing trends that’ll define 2016

    It’s coming to the end of a fantastic year in the business realm, and now we’re looking into our crystal bauble to see which marketing...
    40
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