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I’m sure, like me, you’ve seen some odd marketing messaging going around. My ever-growing inbox is reminiscent of that time we all...

At the risk of sounding like every other b2b blog post published on the internet this month, we’ve done some research and found what we...

We’ve talked before about how customer Communities can give your customers more control and free up your service teams, but they can also...

Guys, I hate to say it, but we’ve got a problem. So many of us are not putting enough effort into our email communications any more!...

Want a killer landing page? Well, we’ve hunted through the web to find some of the best blogs on the subject. Here are some of the most...

Kirsty Hulse from Many Minds once wanted to create a structurally-sound pillow fort for a client’s campaign. Yep, you read that correctly —

The feed is composed of your posts and the posts of people you’re either connected with or people you follow. We don’t curate it,...

This year at INBOUND, we got a sneak peak of some brand new content marketing insights and software features from HubSpot. And guess...

Before planning a content strategy, it’s crucial to fully understand where each piece of content fits in the prospect’s buying journey....

As content marketers, we spend a lot of time researching, writing, and posting blogs to help us attract our ideal customers; the...

1. Owning a puppy The first six months require lots of hard work, planning, routine and dedication. But the benefits afterwards far...

It’s that time of year again! HubSpot have released their data for The State of Inbound 2017. So we’ve taken a look to see what people...

During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with ‘And’, or slip in a...

HubSpot research has given us loads of insight into the marketing trends of 2016, and because we’re dead nice, we’re sharing that...

Today’s consumers feel online adverts are increasingly more obnoxious, intrusive and prevalent. And as the number of pop-ups and...

Psychology and marketing are two different industries, but you might be surprised at how much they interlink. Inbound marketing has...

What are psychographics? Psychographics are kind of like demographics, but might include your buyer’s habits, hobbies, spending habits...

“Email marketing is dead!” “Jon Snow is dead!” “Everything is dead!” There are so many articles out there claiming email is...

‘Customers and prospects actively seek out brands that provide engaging and valuable content that is relevant to their needs.’ (Halligan...

The most important part of successful content creation is knowing who you’re speaking to. It’s not enough to simply attract people to...