Emily MaloneOct 3, 20172 minThe 5 L’s of lead-generationThere are generally two frames of thought on content marketing, the first is the easy one — throw a tonne of content out there and hope...
Emily MaloneAug 23, 20173 minWhat we learned from arranging a marketing event in 3 weeksI’ll be honest, when I realised we had three weeks to arrange the Nottingham HubSpot User Group, I was a leeeetle bit scared. Three weeks...
Emily MaloneJul 31, 20172 minHubSpot & Salesforce integration: Revisiting lost sales opportunitiesYou may already be ‘upcycling’ your content, but are you recycling those leads which don’t convert to customers? A slick HubSpot to...
Emily MaloneJun 26, 20174 minTurning leads into customers: part two – Connecting with your prospectsYou don’t get a second chance to make a first impression, a phrase you will have heard throughout life, the mantra behind it doesn’t...
Emily MaloneJun 20, 20174 minTurning leads into customers: part one — DatanyzeWhile searching for inspiration this morning for my next three blog posts, I came up with a few ideas; writing a series of short stories...
Emily MaloneJun 16, 20172 minMy first week at oe:genHi, I’m Beccy and I’m currently on my first week working for oe:gen, having crossed over from the other side… I’ve moved from client to...
Emily MaloneMay 30, 20174 minNot good with code? Here are 3 platforms for a website without the fuss.So you want to build a website for your business, but your budget is low, you’re not good with code, and you want to know your options?...
Emily MaloneMar 28, 20172 minDigital Marketing – In house vs Agency, the Math, the Risk, the Options.A strong digital marketing team can make or break your business, it’s 2017 and this is now a fact of business. Whether to build your own...
Emily MaloneFeb 20, 20172 minQuick Guide: How to identify HubSpot to Salesforce integration errorsSo you’ve got Salesforce all nicely integrated with HubSpot, but you’ve noticed some contacts are still struggling to sync. Here’s how to...
Emily MaloneFeb 16, 20173 min6 essential contact lists for every sales personThere are two types of people in the world; those who make lists, and those who don’t. Here, I’m sharing the six essential contact lists...
Emily MaloneFeb 9, 20172 minQuick Guide: Increase email efficiency without sacrificing personalisationThere’s a fine line between smart marketing automation and spam. Similarly, there’s a fine line between what a recipient sees as a...
Emily MaloneJan 31, 20173 minQuick guide: How to optimise your HubSpot pages for SEOCreating fresh optimised content on a weekly basis is really important to achieve long-term success with Search Engine Optimisation. But...
Emily MaloneJan 31, 20171 minQuick Guide: 3 steps to building a HubSpot blog subscription emailYour blog is your business’ voice. In its simplest form, it’s the main medium where you communicate your top-level value...
Emily MaloneJan 26, 20172 minQuick guide: How to embed a HubSpot form into your external websiteHubSpot smart forms are pretty great, you can do so much more with them. You can customise them, or you can select from field types such...
Emily MaloneJan 17, 20173 minWhat is Google AMP and how do I get it?What is AMP? AMP (Accelerated mobile pages) is a google-backed project with the aim of speeding up pages using stripped back code known...
Emily MaloneJan 10, 20173 minHow to use HubSpot data to perform your own marketing auditAnalysing your HubSpot data doesn’t have to be a pain, as long as the end result is valuable. Following these 5 steps will give you a...
Emily MaloneJun 21, 20161 minHow we joined forces with HubSpot to increase leads by 5XDavid recently went over to Ireland to be interviewed by HubSpot, like the fancy-pants he is. Check out the video below to learn about...
Emily MaloneMar 17, 20161 minoe:gen is now a HubSpot Certified CMS Design Partner in the UK!We have some more exciting news for you – just earlier this week we were listed as one of the four HubSpot certified CMS Design...
Emily MaloneDec 8, 20153 minWhy isn’t my landing page converting? 11 statistics to consider.“Why isn’t my landing page converting?” Landing pages are an essential inbound method which helps you to build a solid email list. But...