Here's your invitation to our first Nottingham events of the year! Check out what we've got planned for local Salesforce Admins and Women in Tech over the next few months...Read More
Here's your invitation to our first Nottingham events of the year! Check out what we've got planned for local Salesforce Admins and Women in Tech over the next few months...Read More
At the risk of sounding like every other b2b blog post published on the internet this month, we've done some research and found what we reckon marketers should seriously consider doing (or scrapping) to improve their sales this year.Read More
Lets start by defining what design means to us here at at oe:gen.
For us, design is the process of planning and conceptualising interactive systems like Salesforce Communities, where we put people at the centre of every decision we make.Read More
Salesforce is obviously a powerful tool for your sales team to manage contacts and orders, but you're probably using a couple of other systems or applications to manage your business. Perhaps you're using dedicated ERP system, such as Sage 200 / 300, or an accounting package, such as Sage 50.
The challenge that arises from this scenario is the disconnection between the systems and lack of data sharing. It can deprive Salesforce users of critical information required to drive sales and revenues, and can cause a significant amount of repetitive, bi-directional data entry.Read More
Pardot's had a Winter revamp just in time for the New Year, giving us even more ways to find and nurture the right leads, close better deals, and improve that all-important marketing ROI. Here are some of the best updates from Pardot in 2019.Read More
Spring is coming! Despite feeling like winter hasn’t really got going yet in the UK, a new Salesforce release is just around the corner. Here are our picks for the most interesting and exciting elements of the Spring ‘19 release.
As usual, please take all of these with a healthy pinch of salt, as they aren’t set in stone and may be subject to change ahead of go-live. We’ve broken the highlights down into three sections; for users, for admins and for developers.Read More
I’m writing this as the usual Christmas songs drift around the office, giving that warm and fuzzy feeling. It’s been a while since I last blogged, and I had meant to make this a more regular occurrence. However, the past 12 months have taken up more of my time than I (probably naively), thought it would. Anyway, here's a little recap of oe:gen's 2018...Read More
As 2018 is now drawing to a close and the Christmas festivities are in full swing, it seemed the perfect time to reflect on this year at oe:gen. The stand-out moment for me is definitely becoming a certified Scrum Master. Here's how I did that.Read More
Let's be honest here — out-of-the-box, Salesforce isn't particularly pretty to look at. Its products are solely based on functionality, meaning aesthetics tend to take a back seat. But does it really have to be this way?Read More
We've talked before about how customer Communities can give your customers more control and free up your service teams, but they can also unlock a much deeper insight into your who your customers are, what they need, and how they want to be helped. And that, my friends, will really benefit your PR team. Here's how.Read More
Pardot's Campaigns and Salesforce's Campaigns — while being called the exact same thing — aren't actually the same thing. Confused? We get it. To help clarify things, here's a little article explaining their different functionalities.Read More
Guys, I hate to say it, but we've got a problem. So many of us are not putting enough effort into our email communications any more! Horrible grammar errors, formatting nightmares, embarrassing spelling mistakes, incorrect names, blunt tones. I mean, I could go on and on about the horrors I've seen in my inbox; it's the kind of stuff that keeps an editor up at night. But instead, I'm going to write a little guide to writing emails to help us all get back on track.
This blog should help you on your way to not only earning responses to your emails, but gratitude and respect from your recipients, to boot. Keep the following things in mind the next time you’re writing an email, and you'll begin to see the impact that just a few small changes can have on your communication efforts.Read More
Managing our leads effectively involves lots of tracking, understanding, and reacting to a wide range of factors. Which, as you can probably expect, is quite time-consuming! And yet, still we power on. But what if we were to automate all that?Read More
It's that time of year again! October arrives and brands dive straight into marketing their products and services for Halloween. Now, I've seen a lot of people grumbling about Halloween campaigns this year, but I personally can't see why. It's fun to create something a little different for your audience, and it gives you a chance to showcase your brand's more playful side! Here are some of the best ones I've seen today.Read More
The basic definition of a community is just a bunch of people who share a common interest, mission or goal. Online Salesforce Communities are a way for you to conveniently connect and collaborate with the people most important to your business — your customers, partners and employees.Read More
Ever wondered how Salesforce can help you run a tighter ship? Well, Salesforce Forecasting may be the feature for you! Let’s take a look at what a Salesperson normally looks like when you ask for their forecast:Read More
I'm leaving again — for the umpteenth time! But this time I'm off to the snow-capped mountains of Banff, Canada. I've worked on-and-off for oe:gen for something like 10 years, and when I look back, I realise there have been some crazy changes over the years. So before I head off, here's my tribute to oe:gen and some bits about what's changed during my time here.Read More
Gamechanger alert: The AI advancements of Salesforce Einstein continues with a new speech UI and voice bot platform for Salesforce users. Yep, you read that correctly. Welcome to the future.Read More
Our first Women in Tech event was such a fun, inspiring afternoon that we just had to plan another! So join us on Wednesday 24th October for our second Salesforce Women in Tech event in Nottingham, filled with insightful career stories, practical tips and advice, and eye-opening knowledge. Oh, and doughnuts. Mustn't forget to mention the doughnuts...Read More
Born into the Salesforce family, Pardot is a marketing automation platform designed to help b2b marketers of all sizes amp up their inbound efforts. It's built on the World's #1 CRM platform and is designed to be super easy to use, with an intuitive interface that guides you into building effective marketing campaigns. You can create amazing marketing campaigns, track and report on the effects of those campaigns, bridge the gap between marketing and sales, optimise from your results, and so much more.Read More
We've got some great news to share with you! All of our team's hard work has paid off, and today we finally hit the Silver partner tier of Salesforce! We already knew we were dead good at what we do, but this means we're now universally recognised as being dead good. Pretty cool, right?Read More
It's somehow that time of year again — the Winter '19 release notes have become available to preview. Which is weird because I'm absolutely certain it was the start of Summer like, a minute ago? Anyway, we thought it'd be pretty helpful to post about some of the most currently talked-about new features for Salesforce users. So, here are 20 new updates to help you deliver even more connected customer experiences and build lasting customer relationships. Let us know which one's your favourite!Read More
A dilemma: to buy a purpose-built app that already exists on the market, or to build a custom solution? Salesforce themselves absolutely rave about the AppExchange, where you can find a whole host of features that can be seamlessly integrated into your CRM. But what if you've been toying with the idea of building something a little more tailored instead of buying? Here are some things to think about before deciding what's best for your business.Read More
It recently came to light that a post I wrote on this subject a couple of years ago isn't really much use for people wanting to know the likely costs of Salesforce now! A lot has changed in the SFDC ecosystem since January 2015... So what can you get for your beans these days? Here's the updated 2018 licencing and indicative costs for Salesforce.Read More
The AppExchange has over 3,400 Salesforce apps available, with over 5 million installs. No wonder people get overwhelmed with the amount of choice. It's easy to get caught up with the excitement of new technology, but it's also super important not to get too carried away. To help, here are some things to think about when planning your app installations.Read More
"It would be great if we could create folder hierarchies for Reports, Dashboards, Documents, Email Templates etc. I have had many, many Salesforce users and admins request this feature. It would especially make the Reports tab a lot easier to navigate, and would help administrators be able to keep analytics better organised and easier to find — which would greatly help user adoption."
This is one of the many requests sent to Salesforce from users regarding the desperate need for subfolders. Though it's not the most exciting of updates (I mean, come on... it's folders) it's certainly one of the most overdue. Reports is an overwhelming area in Salesforce, especially if you're an administrator viewing everything at once. But thanks to the Salesforce Summer '18 release, organising your content is easier than ever. With subfolders in Lightning, you can now quickly create a logical structure for your report and dashboard folders. They can be organised by region, role, function, or whatever makes most sense to you. Easy peasy.Read More
How do you know if a CRM system like Salesforce is really a worthwhile investment for your business? There are lots of common sales, marketing and customer service problems which Salesforce can help you quickly put right. Here's how to tell if it's time to invest in Salesforce.Read More
A Quick Start package can help you get started with Sales Cloud pretty fast. In fact, it can all be rolled out in just 15 days. But what if you want more than what the package includes? Well, we've considered that, too. Let's shine some light on how to get your Salesforce CRM implemented quickly.Read More
Barry Adams got 12 words into his talk at The Nottingham Digital Summit before he started swearing, and we get the sneaking suspicion that's a pretty good record for him: apparently, all we need to know is that he's been doing SEO for 'way too long' and he's 'really f*cking good at it'. Barry is the straight-talking guy behind Polemic Digital — a specialised SEO consultancy which has won multiple awards at 2016 UK Search Awards, including the Best Small SEO Agency. He came to the summit to chat to us about the future of voice-based search and contextual triggers. Here's what he told us.Read More
If someone mentioned APIs to me a few years ago, I'd have assumed it was some kind of beer. Of course, API actually stands for Application Programming Interface — which help web applications to talk to each other. Combined with Salesforce, these can help your business securely connect to a huge array of applications that can be extremely useful to your Sales, Marketing and Service teams. So, no Emily, they're not a tasty beverage you can have watching the England game tonight. They're a smidge smarter than that...Read More
Kirsty Hulse from Many Minds once wanted to create a structurally-sound pillow fort for a client's campaign. Yep, you read that correctly — a structurally-sound pillow fort. So who better to ask than an architect, right?
Now, the hardest thing about this funny campaign was asking established, serious architects around the UK to create the blueprints. But luckily, they eventually found two architects who agreed to create them. This was brilliant because, it actually only took 2 days to do and the blueprints were shared a crazy amount online — so that low-cost, low-risk idea turned out to be super fun and effective.
In her talk at this year's Nottingham Digital Summit, Kirsty explained to us how we can create effective campaigns like this too, without needing to invest too much time, money, and risk. Here's what we learned.Read More
Last night we were invited to join Salesforce and some of their local customers for dinner at The Lace Market Hotel. We took lots of photos, ate some gorgeous food created by Nottingham chef Luke Holland, and even presented an educational piece on Salesforce Communities. Here's what went down.Read More
Come and join us for the next Nottingham Salesforce User Group on Wednesday 20th June at 2:00 PM! We've got an amazing agenda for our event this month, covering some brilliant topics and hands-on demonstrations for both Salesforce prospects and customers. Have a peak at what we've planned so far!Read More
Salesforce Sales Cloud is the world's number one Customer Relationship Management (CRM) platform, designed to support your sales, marketing and customer support teams. It's pretty much the Swiss-Army knife of CRMs — bringing all of your customer information together in an all-in-one platform that incorporates marketing, lead generation, sales, customer service and business analytics. Plus, you get access to the insane amount of applications available through the AppExchange. Here are some of the best things about Sales Cloud.Read More
The... uh... 'ambiguous' language of The GDPR has summoned a bit of panic and paranoia in email marketing, hasn't it? Which isn't surprising, really. I mean, have you read the legislation? Anyone without a background in law would struggle to make sense of it. It's made marketing teams all over vision themselves shouting into a post-apocalyptic-GDPR wasteland, emptied of all newsletter subscribers and joy. But it's really not directed at stopping you from marketing, but simply to stop companies from storing unnecessary data for illegitimate purposes. In fact, The GDPR is about to help you really step up your email marketing game. Here's why.Read More
With the GDPR being just days away now, I felt we should give some glory to a new object that the guys over at Salesforce HQ have kindly graced us with — 'Individual'. With Individual records, you can easily track and store your customers' data preferences. This new standard-object was rolled out in Spring '18 to all editions of Salesforce to prepare for The GDPR, and can be enabled in just a couple of clicks.Read More
Pardot's Engagement Studio helps us run complex marketing campaigns, without all the fuss. With these 'Engagement Programs', we can effortlessly reach the right person at the right stage in their buying cycle — with exactly the information they're looking for. Plus, because of how they're set out on the Engagement Studio canvas, we can visually follow the path our customers will take when entering campaigns. They're great because they basically give a complete view of our customers' experiences from start to finish. So, what can we actually do with Engagement Studio?Read More
The GDPR comes into effect a mere 23 days from now, so in the name of transparency — and perhaps to even help you form your own plan — we thought we'd share what we've been up to behind the scenes to make sure we're GDPR-ready.Read More
Join our growing team in Nottingham to help us deliver gorgeous, UX-friendly Salesforce solutions to a wide range of b2b clients in the High Tech, Not-for-Profit, and Media & Communications sectors. You'll be working alongside a great bunch of talented, friendly, and creative technical experts (and sometimes dogs, too). Together we work hard, learn, solve problems, and laugh — a lot.
Here are the roles we're currently seeking talented and experienced people to fill...Read More
Last week, we hosted the Spring Salesforce User Group in Nottingham. Here's a little recap of what happened on the day.Read More
Hey there! I’m Alex, and I was welcomed to the oe:gen family just over four months ago, moving away from the client side to the glamorous world of business analysis! It’s been an awesome journey so far, and I must say, the thing that struck me most within my first few weeks with oe:gen was just how different each client is. I was used to being locked away in my Administrator cave, working away on one instance of Salesforce. Now, I’m being introduced to a plethora of Salesforce clients to understand the distinct services they offer, the vastly different requirements they have, and the unique way in which Salesforce is used by each one.Read More
Online communities are popping up on every digital street corner. From Facebook groups to Salesforce Communities, more businesses are bringing all their people together in once place to connect and engage with each other. Why? Because they know that in 2018, real relationships and human-to human interaction are key to business success. By creating these online spaces, businesses are not only gaining better customer retention and loyalty, but they're also getting mega insights into who their buyers are and their biggest challenges.Read More
After cancelling last month's event due to the grizzly weather, it's finally time for our Spring Salesforce User Group event! We've got an amazing agenda for both Salesforce users and those thinking about implementing Salesforce, covering some brilliant topics and hands-on demonstrations. Join us on Thursday 19th April from 2pm, where we'll be talking about...Read More
Last week, Neil and l went on a trip to Birmingham to learn all about GDPR. Then we did an exam, passed the exam, and had to go to Bachhus Bar for a beer because our brains hurt. Here are some of the key things we learned that day.Read More
I'll start off by introducing myself — I'm Oli, and I'm a Salesforce Developer at oe:gen. I started at oe:gen just over six months ago, after working as an Apple Certified Mac Technician where we used Salesforce Service Cloud for service management.Read More
So, you want to become the resident Time Lord for your company?
Time can represent different things to different businesses. Take oe:gen, for example — with our service packages, our time is our product. So since we charge for the time it takes to complete a piece of work, every second counts. Other businesses may have a certain allocated amount of time to complete work, or simply a way of telling how efficient they are. But ultimately, time is a key bit of information which, when captured and used properly, can really help drive your business to success.Read More
"What the hell does that mean?"
Yep, we've all been there. If your organisation is planning on implementing Salesforce, we probably don't need to tell you how powerful it is. The thing is, with great power comes... er, some pretty confusing vocabulary. To save you scratching your head, we thought we'd post this little glossary of common Salesforce terminology.Read More
For marketers, deciding where to invest your time and money isn't easy, but recently more brands are pouring their efforts into social media. Why? With the rapid growth of social media combined with the declining rate of organic reach and referral traffic, they can't afford to ignore its value any more. With this in mind, what are some of the most popular social media marketing trends of 2018?Read More
Salesforce is well-known for being the world's most trusted cloud platform for business. Protecting customer data is at the very top of their priorities; in fact, it's one of the company's most important and distinctive qualities over their competitors. So, now that GDPR is on the not-so-distant horizon, how have they planned to help us Community users commit to this new general data protection law?Read More
To celebrate International Women's Day, we've decided to put the spotlight on oe:gen's very own 'women in tech' to share what they love about working in our industry. Say hi to Beccy, Emily, Katie, Emma, and Smeeta!Read More
This year, more businesses are taking advantage of artificial intelligence (AI) in order to step up their customer relationship management (CRM) and provide round-the-clock customer service. But how exactly is AI making customer service teams more productive?Read More
While recently clicking through variety of random things on YouTube, I came across something called the Law of Attraction (LOA). At first, I thought this was something to do with dating; but no! This is a way to manifest the things you want in your life by thinking about them. I had to watch on. It all sounded amazing, the correct positive thoughts and visualisations, and everything can be yours. Wealth, health and happiness, guaranteed! Unfortunately for me. I’m of an age where I was taught to “never trust a hippy”! And this all sounded a little “new age” to me.Read More
We’re calling the alignment of our sales and production process ‘sproduction’. It might sound like just another strange buzzword, but it's vital in delivering our promises to our lovely clients.Read More
Vero is coming for Instagram armed with a chronological, ad-free feed, and users are scrambling to get signed up.Read More
It's tragic but it's true that most of us spend a good chunk of our day in our email inboxes, either that's responding to emails or sorting and prioritising unread or flagged items. If you're a Salesforce user, you know how rubbish it is having to go back and forth between Salesforce and your inbox all day in order to find, create and update records based on your email updates. Thankfully, Cirrus Insight recognised this peeve and took action with an inbox integration.Read More
Rallying donors, engaging with your community and hitting your fundraising targets isn't easy when you've got hardly any time, resources or IT budget. And even if you were to install new technologies to help you overcome your everyday challenges, the chances are they won't be tailored enough to suit your specific organisation's needs. The struggle is most certainly real for nonprofits doing demanding, important work with limited resources. Could Salesforce be the answer?Read More
Thursday 1st March will mark the very first Nottingham Salesforce User Group event of 2018! Come and join us for an amazing agenda covering all kinds of useful topics and hands-on demonstrations for Salesforce users.Read More
And so, February is here, and my second month at the helm begins. January was exciting for us, as we got our strategy for the next 24 months started and the team fully motivated behind it. It now feels like the real work begins — keeping that momentum going and delivering actual results.Read More
Being in the age of the empowered customer, we're all increasingly expecting more convenient ways to solve our customer service issues. It's a no-brainer — by making sure customer service is accessible to suit these expectations, businesses are more likely to build brand-loyalty and receive repeat purchases. That's why there's been so many new and improved customer service tools popping up all over the place.
Here are 10 of the best tools for providing and measuring a great customer experience.
The selling world is constantly changing. 2017 brought us AI sales tools, machine learning, better sales automation and hyper-targeting. 2018 is bringing us even more trends to keep up with our fast-paced selling environment. Here are eight of the most popular sales trends recommended for salespeople this year.Read More
Account-Based Marketing is a relatively new form of strategic b2b marketing where you take an individual company and treat it as your very own target market. This way, instead of casting a giant net out far and wide, you can spearhead your marketing by finding your perfect customer account and personalising your content, just for them.Read More
Our culture is defined by our shared values, practices and beliefs. It’s present in our decisions, actions, behaviours and approach. As Pete said in his previous post, one of our goals this year is to define exactly what that is. We’ve received loads of positive feedback throughout the years from those who've worked with us; whether that be clients, visitors or employees. And there's always one recurring theme: how enjoyable we are to work with. So, to be transparent, we've tried to articulate the culture which makes oe:gen so great to be a part of.Read More
Spring is often referred to the season of new beginnings; fresh buds bloom, hibernating animals awaken, and the kind folks over at Salesforce gift us some brand new updates. Ahh nature, isn't it lovely? Here are some of the team's top picks from the Salesforce Spring '18 release notes.Read More
Last year, our humble little blog won a spot in the Top 50 Salesforce blogs by Feedspot, so we thought we'd give it a celebratory 'spruce'. Here's what's changed, and why.Read More
The General Data Protection Regulation (GDPR) is a series of changes to the way that data is captured, used and managed for everyone in the EU. The purpose of this regulation is to give everyone better control of the data that can be captured and used about them. Any person you hold information on has the right to request you erase their data. So if an individual asks you to remove their data from your systems, you have to do so.Read More
It's the start of a new year, and my new journey as MD and leader of oe:gen begins in earnest. Unlike a lot of people coming back after the holiday season in January, I had a genuine sense of excitement for the year ahead and the challenges we'll be facing. As a business, there’s a lot we're aiming to achieve in the coming 12 months, and it’s my job to make sure we stay on track to deliver our goals.Read More
What does it take to deliver a well-executed customer experience in 2018? What are the emerging strategies and technologies to look out for? Well, according to Salesforce's annual State of Marketing report, these are where today's most savvy b2b marketers are focusing their efforts.Read More
This week our new MD, Pete, gave a presentation about what's changing in the small, but mighty world of oe:gen. And with customer transparency being a big part of our company values, we want to share the good news with you.Read More
So this year we've learnt that despite it being 2017, there are still too many glass ceilings to smash. Unfortunately, this reality is also blindingly clear when we delve into the realm of tech — an industry still largely dominated by men.Read More
Marketing can arm sales with the resources they need to close deals faster, and sales teams can help marketing target the right kind of customers. So what stops them from working together, and what can we do to help?Read More
Thinking of turning your old customer portal into to a Community? These days, Communities are the only available option from Salesforce. If you already own an old-school portal from way-back-when, Salesforce will kindly allow you to keep it alive. But before you get too excited by that, you might want to see what a new Community can do instead.Read More
We've received some fab news this week — oe:gen have been awarded a place in Feedspot's Top 50 Salesforce Developer Blogs list!Read More
Hey sales and marketing folk! On the 15th of this month, we're hosting the second ever Nottingham HubSpot user group meetup!Read More
On the 16th of this month, we're hosting the second ever Salesforce user group meetup!Read More
It's time for the annual Salesforce event, Dreamforce! Our CRO, Paul, is over in San Francisco right now, but like the good ol' Salesforce geeks we are, we're most definitely watching along back home. Here are a few recommended sessions we're really looking forward to catching.Read More
I have a few passions in life; one of them is writing helpful articles for sales and marketing folk, and another is horror movies. So, to honour the spookiest day of the year, I'm going to combine the two. Let's see how this turns out...Read More
Announced today, a new ransomware called Bad Rabbit is infecting computers across Europe. It's been compared to the WannaCry and Petya attacks that wreaked havoc with the NHS and britain's largest advertising company, WPP, earlier this year.Read More
Want to know how to pick the perfect level of Salesforce expertise for your business? Let's dive head-first into the vast Salesforce partner tiering system to see, in the simplest of terms, how each level is reached, and what partners in those tiers might offer you.Read More
It’s that time of year again — a Winter release is looming over us! This year, we’re seeing a number of changes to Salesforce. I’ll start with the top 5 Salesforce Lightning Changes that we’re excited about…Read More
HubSpot is an inbound marketing and sales platform helping businesses attract, convert, close, and delight customers. Its CMS and CRM covers all of our human-friendly marketing and sales needs, including blogging, email marketing, customer database management, and social scheduling. Plus, there's a whole library of business-boosting resources. But if you're thinking of purchasing it for your business, you might want to think about buddying up with a HubSpot-certified partner. Here are a few reasons why...Read More
When Salesforce plans, manages and tracks your inbound marketing project, it’s called Salesforce campaign. This can be a seminar, direct mail program, email, print advertisement, or any other type of marketing proposal. You can analyse related marketing tactics much easier by organising campaigns into hierarchies.Read More
There are generally two frames of thought on content marketing, the first is the easy one — throw a tonne of content out there and hope that some of the bites are the ones you want. The second is the initially harder, but far more effective — targeted, rich and valuable. But coming up with an idea which will attract the right prospects to your business isn't easy.
Here are our five L's of lead-generation which will help you make sure your lead-gen ideas are watertight before going live with a campaign.Read More
To bring to life the notepads I took around with me during Inbound 2017, I created several 'sketch notes' of the sessions I attended. Call it doodling or simply just expressing thoughts and ideas — I aimed for something quite visual that I might want to look at again, and who knows, even blog about...
This year at INBOUND, we got a sneak peak of some brand new content marketing insights and software features from HubSpot. And guess what? It turns out that search has changed — again!
Of course, we're not too surprised; vocal search options such as Siri and Alexa have made us a lot more conversational with our research. These days, we search the way we talk. So what does this mean for our content marketing strategies?Read More
Ebooks, whitepapers, videos, how-to guides; these are all great ways to attract prospects to your website to convert into leads. But sometimes you need that extra kick of creativity in order to really entice new leads to your business.
So, here are three lead-generating ideas fresh from my brain for you to steal, if you like!Read More
According to Salesforce, 81 percent of customers prefer self-service in an online portal over calling a service desk. But businesses can often struggle to adapt to these ever-rising customer expectations. Luckily, Salesforce is here to help us with that.Read More
Before planning a content strategy, it's crucial to fully understand where each piece of content fits in the prospect's buying journey. Even if that prospect is the leader of an evil army from Middle-earth...Read More
As content marketers, we spend a lot of time researching, writing, and posting blogs to help us attract our ideal customers; the challenge is making sure they're consistently relevant. And let's face it, we all go through creative dry spells.Read More
It's that time of year again! Inbound marketers and salesfolk from around the globe are preparing to gather in Boston to spend four inspiring days nattering about the future of sales and marketing. And HubSpot have really outdone themselves this year. I mean, even John Cena and Michelle Obama are going. See, I told you!Read More
For those of you who have visited us in Nottingham, you might have already experienced the delights the city has to offer. Nottingham is our home, and recently it's been entered into the race to become 2023's 'European Capital of Culture'. So naturally, we feel pretty compelled to shout about it!
For those who reckon there's nowt in Notts to deem it a likely candidate, think again. We can't think of a better place for the title. Here's why...Read More
We've been advocates of inbound for a while now, but it can still be a difficult concept to explain to our non-inboundy friends. That's why we're sharing some fun analogies we use, so you can use them too. You see, inbound marketing is kind of like...Read More
I’ll be honest, when I realised we had three weeks to arrange the Nottingham HubSpot User Group, I was a leeeetle bit scared. Three weeks to have our designer create the event page, arrange guest speakers, source catering, AND invite everyone? I’d never arranged a business networking event before, and we could have easily given ourselves three months to arrange it instead. But where's the fun in that?
With the Salesforce User Group planned for the 17th August, we decided to plonk the HUG the day before. Who doesn't want to have that Christmas eve shopping rush feeling smack-bang in the middle of August?Read More
Last week, Elad Cohen from Apttus came along to our Salesforce User Group to give a talk about their latest developments in AI. During his demo, he revealed that it's a lot more than the standard chatbot we initially thought it would be. Say hello to Max!Read More
Whenever there's a handy Salesforce app designed to streamline, simplify or speed up our sales and service processes, we're usually pretty eager check it out. We've always got our beady eyes watching out for ways to ease the daily lives of our clients. And this week, we're talking about Salesforce Console.Read More
Customer relationship management (CRM) systems are a huge benefit to inbound sales. They improve your data so you can make informed decisions, increase productivity by speeding up your processes, and help your teams communicate and collaborate better. But there's an overwhelming amount of providers out there to choose from. So how do you confidently invest in one when they're all saying they're the best option for you?Read More
Krispy Kreme has just announced its opening date for their 100th store, and Paul Vernon of oe:gen has already mentally eaten every single doughnut on the menu.Read More
On Wednesday 16th August, we'll be hosting the first ever Nottingham HubSpot User Group (HUG)! And whether you're a Hubspot user or not, we're welcoming you to join us for a chance to ask questions and share your inbound marketing experiences.Read More
Sales prospecting is getting harder, power has long-since shifted from seller to buyer. Just like inbound marketing has gotten rid of annoying outbound marketing tactics, inbound sales is beginning to change the sales process for the better.Read More
Your prospects demand much more from your website than your contact details and a description of your services and products. Websites in 2017 need to be three things:
You may already be ‘upcycling’ your content, but are you recycling those leads which don’t convert to customers? A slick HubSpot to Salesforce integration — with the help of some custom fields — can ensure those leads that don’t quite make it to your case studies pages are re-nurtured and given a second chance.Read More
Do you ever feel like you're mumbling into the void? You're blogging, you're creating ebooks, you're offering free downloadable content, you're doing EVERYTHING you've been told to as an inbound marketer, but no one seems to be paying attention.Read More
For your inbound marketing efforts to be a success, it's not enough to simply attract every Tom, Dick and Harry to your website. If you want to capture good quality leads to pass over to your sales team, you need to make sure you're attracting the right people. So, who are they?Read More
If you consider email to be an outdated and redundant sales resource — you're wrong. But treating email like a big automated spray gun and churning out message after message to a giant contact list will only harm your sales funnel. Instead, spend the time to build a collection of email templates which can be used at different stages throughout the sales process.Read More
Salesforce Sales Cloud is a fully customisable CRM that brings together all your customer information — incorporating marketing, lead generation, customer service and in-depth business analytics. It provides access to thousands of applications through the AppExchange, and has a hell of a lot of features to ease the lives of your sales and marketing teams. With all this in mind, I'm not sure why we decided to torture ourselves by narrowing down the list to just five. It was pretty difficult, but we got there in the end...Read More
Did you know that within HubSpot you can customise and track your website's monthly progress against custom SMART goals? For example, if you need to reach a certain target in terms of website visits or lead numbers per month, your SMART goals will give you a quick, realistic idea of how close you are to reaching that goal. Pretty handy, right? Let's walk through how to set them up...
I can't say i've ever given much thought to the National Health Service's email systems, obviously until last month when the NHS suffered a mass cyber attack. Following the attack the NHS have implemented a ban on opening documents attached to emails. However, HubSpot's 'linked documents' are still openable.
Document links can be used in your blog, within emails or on your website.
And that's not all, document links are a great and safe way to ensure that your email doesn't get picked up by spam filters and end up not reaching your recipient.
While searching for inspiration this morning for my next three blog posts, I came up with a few ideas; writing a series of short stories about a marketing and sales team, documenting our office fussball table league, or simply delivering some useful and worthwhile tips on how to make your business grow. You'll be pleased to know I went with idea number three (although I do feel that the first two ideas had their strengths).Read More
I keep coming back to this mantra, time and time and time and time and time again. Both internally and with our lovely clients. Yes — paint a vision for the long term digital strategy. Yes — have a roadmap to show how we're going to get there together. Just don't expect it all to happen overnight! Small increments and improvements really do work...Read More
At this month's Nottingham Salesforce Use Group event, our lovely Salesforce Technical Lead, Mark, walked us through what he considers one of the most "severely underused" Salesforce features, Macros.
Surprisingly, a lot of our Salesforce-using attendees hadn't known this feature existed until right then. So we thought it'd be a nice idea to go through what makes this underdog feature so useful.Read More
A Salesforce Administrator plays a crucial part in an organisation’s Salesforce functionality and capabilities. They are the communicator between the platform and business stakeholders, ensuring meeting business needs.Read More
So you want to build a website for your business, but your budget is low, you're not good with code, and you want to know your options? We've got you covered...Read More
Join us at 2pm on Wednesday 31st May! We'll be hosting the Nottingham Salesforce User Group event, right here at oe:gen HQ.Read More
Last Thursday, we traveled to Salesforce World Tour and picked up some handy tips to share with you lovely lot. If you missed it, you can watch the keynote here.
After the initial keynote, I quite literally shimmied over to Autitorium 3 where I was given a swanky pair of headphones akin to those you'd find in a silent disco (if you saw our Instagram Story on the day, you'll know what I mean).
It was in this illuminated crowd that I listened to an interesting session called 'How to drive more leads and sales with digital advertising powered by Salesforce' to get some insight into those all-important, ever-changing digital advertising trends. Here's what was said...Read More
It’s that time of year again! HubSpot have released their data for The State of Inbound 2017. So we’ve taken a look to see what people across the globe said would be the top source of disruption in their jobs.Read More
Just a heads up that we'll be shimmying down to London for the Salesforce World Tour on Thursday May 18th. If you're heading to the event yourself, let us know! We'd love to meet up. You won't miss us, we'll be the ones in the bright-oe:gen-blue t-shirts.Read More
During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with 'And', or slip in a contraction! And, well, I'd be absolutely slaughtered for that exclamation mark. Formal writing makes you appear more educated, yes. And you're less likely to offend because you're always neutral and passive. But my God, at what cost?!
Snorefest: over. Finally, conversational messaging is seeping into the business world. With brands like Innocent Drinks winning hearts with their informal, friendly tone of voice, many others have followed suit. It's clear that people want to see the human side of their favourite brands. Because if a brand is relatable, they're more likely to make a lasting impression.
We've recently created a HubSpot and Salesforce integration Linkedin group. Because, believe it or not, a group for the topic didn't already exist!Read More
Mobile World Live reported the mobile enterprise apps market will hit an insane $128 billion by 2022. But this isn't surprising when you think about how much we rely on our phones these days. Now, our preferred form of communication is generally via our thumbs.
In fact, the top five apps in the world on terms of frequency of use are all messaging apps, with the top four having 2.125 billion active monthly users, worldwide. That's why so many companies are turning to customer service chatbots to answer customer queries.Read More
Why are lists important in inbound marketing?
Great-quality lists are a pivotal component of a successful email marketing campaign. If your lists aren't up-to-scratch, your various streams of marketing efforts might lose momentum.Read More
Nurturing leads until they're ripe for sales picking is a process which you're likely spend a good amount of time and resources on. So, to retain the value which you've put in during the marketing stage, it's important to make sure your handover of leads to Sales is a smooth and informative process.Read More
If you want to learn about or improve on a particular aspect of your career or business, the cheapest, most satisfying way is to read a good book. That's why we've asked the team what personal and business development books they'd recommend getting stuck into this year.
So, fancy feeding your head? Here's a selection of reads we think have the potential to transform your business for 2017.Read More
These days people need to know — and share — absolutely everything. Whether it's their product reviews, political opinions, or even a filtered photo of the healthy brekkie they had before their #morningrun, there's countless online platforms to share and discover new stuff. But now this expectation of transparency has shifted from personal interactions to business. Transparency has become vital for businesses to gain the trust and loyalties of today's increasingly informed and skeptical generations.Read More
The days of the three amigos (Word, Powerpoint, Excel) are behind us — today, your marketing team requires a little more when it comes to the software they use. Here's a list of the five free tools I mainly use on a daily basis to capture leads, source contacts and companies, carry out email marketing, and generally organise my working week.Read More
A strong digital marketing team can make or break your business, it’s 2017 and this is now a fact of business. Whether to build your own team in house or outsource to an agency is a decision any successful business must make. Here are some of the main benefits of hiring an agency to solely run your digital marketing efforts, or give your current team a helping hand.Read More
We love personas. They're the bedrock of a successful content marketing strategy, digital strategy or website. If as marketers we aren't getting the results we're hoping for, then most of the time it's because we need to go back and review our buyer personas!Read More
Your Customer Service Agents are the brave souls on the front line of your business. They're the folks who directly interact with your customers every day, so they're definitely the most important people to consider when wanting to deliver the kind of service customers rave about. Don't leave them unarmed!Read More
Think about it, which email do you most look forward to recieving? And which do you open first? Is it the marketing email from the huge, corporate business, or is it the one from your best friend, Doug?Read More
So you've been called into a meeting. Maybe it's an important one, and could end with a pretty big deal being closed. You're on a tight schedule, and then... crap! You realise you've forgotten to bring any important documentation you need to help close this deal. Hey, I don't know how you've managed that either, but for the sake of this blog post, suppose it did. What would you do?Read More
The classic sentiment from "Field of Dreams" - starring Kevin Costner...Read More
Unpopular opinion: marketing is an art form.
Okay, okay, I know I sound like a total bohemian 'freedom, beauty, truth and love' fruitcake here, but hear me out. Like painting or writing, it's a medium to elicit thoughts, feelings and ideas in an effort to truly speak to people. To get them to tap into their emotions and decide whether or not your product or service fits into their own story. See where I'm going with this?
The fact is, there's obviously a stark difference between being able to inspire people, and just simply trying to sell to them a product or service. But it's a difference not many businesses recognise. As Simon Sinek said in his TED Talk on 'The Golden Circle', people don’t buy what you do, they buy why you do it.
Why can’t marketing be an arm of sales
– Alan Johnson, 'Peep Show', season 4 episode 2.
For those familiar with the above quote, you'll know that Mark couldn't solve Johnson's business riddle. Luckily here at oe:gen — we have!
OK, enough mooning, let's strap on the nosebag and eat some serious sales and marketing (or, smarketing) alignment with the following 10 steps.Read More
Salesforce Community Cloud is an online platform where companies can connect customers, partners, and employees with each other, and the data or records they need to get their work done. As such, they're a great, secure way to gain deeper insight, collaborate, and form better relationships with the people who are most important to your business' growth.Read More
Sometimes we get carried away with making our websites look cool. But choosing style over substance is a risk when it comes to user experience (UX). So at the risk of sounding a bit cynical, we’ve decided to write about the most annoying web design trends of 2017.Read More
So you’ve got Salesforce all nicely integrated with HubSpot, but you’ve noticed some contacts are still struggling to sync. Here's how to identify what’s gone wrong to break down this wall between Sales and Marketing:Read More
There are two types of people in the world; those who make lists, and those who don't.
Here I'm sharing the six essential contact lists which allow me to work more efficiently and to prioritise my time. If you're looking to get your contact and lead lists organized, these are a great foundation.
So, your Salesforce database looks like it’s been put in a lidless blender, and it’s driving you barmy. What can you do?Read More
There's a fair few frequently asked questions (FAQs) we get around Salesforce, which made us think we should probably put all the answers into one easily-digestable blog post for you. So, we got our Salesforce dude, Mark, on the case. Luckily, he took almost no bribing. Might have to make him a tea now though...Read More
There's a fine line between smart marketing automation and spam. Similarly there's a fine line between what a recipient sees as a marketing automated email and a 'hand-written' one.Read More
So, you’re thinking of getting, or already have Salesforce CRM for your team. But your end users aren’t too keen on the idea, don’t see the point in logging their activity, or are having difficulty getting to grips with the system. What can you do to help increase Salesforce user adoption? How do you get your dedicated sales-folk on board? (And no, sadly the answer isn't 'bribe them on board with puppies', though, actually, that might work as well...?)Read More
Google's constantly switching up its rules to improve its algorithm and produce better search results for everyone, so you need to keep your ear to the virtual ground to avoid your website's SEO getting penalised in 2017, for something that was deemed totally acceptable in 2016.
But to help you really understand Google’s algorithm and to show you how some of its nifty features work, Neil Patel from QuickSprout created this dead cool animated infographic to explain the whole thing. We can only apologise for the creepy crawlies.Read More
After visiting HubSpot's Inbound 2016 conference I've had internal discussions (with colleagues — not just in my head!) about 'repurposing' or 'upcycling' older content to maximise your bangs-per-buck...Read More
Creating fresh optimised content on a weekly basis is really important to achieve long-term success with Search Engine Optimisation. But SEO needn’t be daunting with HubSpot. In this quick guide, you’ll learn how to optimise your HubSpot website pages, blogs, and landing pages to give your business the best chance of being found by your target personas.Read More
Your blog is your business' voice. In its simplest form, it’s the main medium where you communicate your top-level value to your visitors. If you build a subscriber list, you're able to continue that conversation over weeks and months, automatically. And by providing your audience with consistent value with these blog subscription emails, you are, with each post, increasing your chances of converting your subscribers into customers.Read More
It recently came to light a post I wrote a couple of years ago on this subject isn't really much use for people wanting to know the likely costs of Salesforce now! A lot has changed in the SFDC eco-system since January 2015...
So here's the original version - but with the licencing and indicative costs updated!!Read More
HubSpot smart forms are pretty great, you can do so much more with them. You can customise them, or you can select from field types such as open text fields, dropdowns menus, radio select buttons, check boxes, and more.Read More
Happy new year from the Salesforce team! Now we’re back into the swing of things (albeit a few lbs heavier!) you’d think that all the festivities are over… BUT FEAR NOT! Salesforce (SF) has got your back, filling in that awkward gap between Winter and Summer (except for those of you who celebrate your birthday in Spring – Happy Birthday!).
They’ll be delivering their colourful update shortly, and though some may be subject to change ('Safe Harbor' and all that), we’ve gone through all* of the 472-page-thick release notes, so you don’t have to!Read More
Analysing your HubSpot data doesn’t have to be a pain, as long as the end result is valuable. Following these 5 steps will give you a clear plan of action to stitch up the holes in your marketing.Read More
Last year, in true 2016 fashion, I was having a bit of trouble with my internet provider. But no matter how many times I called, emailed, or searched their website for answers, I felt like I was pointlessly jumping through an endless obstacle course of stupid fiery hoops.Read More
Today, the world is more connected than ever before; everyone with access to a smart phone or computer can effortlessly find whatever they want, whenever they want it.
People are now looking to social media for news, advice, reviews and human connections. They’re using mobile devices to do this wherever they like. They’re even downloading apps to make all of this easier to do. And yes, your employees are among these people.Read More
These days, marketing teams are just as responsible for the success of the sales cycle as sales teams, because with the birth of inbound marketing, they now have more power over the pace of the sales process than ever before.
Marketing automation, which usually syncs with your CRM, can automate the sales and marketing tasks that might normally slow your teams down. It means marketers are able to focus on sourcing and nurturing the right leads, and sales can concentrate on closing those deals.
Here’s 10 handy ways you can shorten the length of your sales cycle with automation, and make things much more effective for your customers and teams:Read More
That’s right, it’s been a long time coming – but after 6 years of flying well under the radar, we’ve made a few steps in the right direction to become official Salesforce partners.Read More
Today's digital world is brimming with interlaced consumer-targeted networks, which means we can now navigate anywhere from a single device. The ability to browse, shop, text, explore, or map all from a single smartphone isn't exactly anything new, but how has it affected the way we sell today? Well luckily, Salesforce did some research into it with their State of the Connected Customer Report, and found out some pretty interesting stats:Read More
This year, 137 ideas that were submitted to Hubspot have now been delivered to make the user experience better. And after a ridiculously The Lord of the Rings-reminiscent keynote opening that explained ‘The Journey to Inbound’, the main themes were explained:Read More
Nurturing leads is all about keeping people engaged with your business by showing them you understand their specific needs. Depending on where your contacts are in the buyer’s journey, you'll want to give them quality, timely, and contextual content that’s related to what they’re interested in.
This month Paul, Pete and myself jetted across the pond to San Francisco for Salesforce's Dreamforce 2016. We witnessed a lot of cool stuff while there, and learnt a whole lot more about Salesforce optimisation which we can't wait to share with you. So here's a little something I put together about the trip.
Changing your sales process is a pretty big deal, even more so if you're investing money into it. Chances are you're familiar with Customer Relationship Management systems like Salesforce, but you're still deciding how it could benefit your business. So to help, here's 7 common signs your business might be overdue a CRM system, and some of the different ways it can be customised to work harder for you:Read More
It’s that time of year again; Salesforce are releasing their Winter ’17 update, which means half of our Salesforce team are getting excited over new features! (The other half are busy attending Dreamforce, so we understand their differing priorities…) This time, we’re getting steps forward, steps sideways (or backwards, depending on how you feel about it), and steps diagonally. So, just like we did for Summer, we’re listing our favourite features for the Winter.Read More
HubSpot research has given us loads of insight into the marketing trends of 2016, and because we’re dead nice, we’re sharing that knowledge with you.Read More
As marketers, we all come toe-to-toe with a variety of different challenges every day. Though we usually all have the same goals, most of the time we've got unique areas where our individual businesses struggle. But wouldn't it be handy to know what the most common struggles are these days?
Luckily, HubSpot's 2016 State of Inbound Report shows data on the main challenges thousands of marketers face, as well as how they've resolved those issues. Here's three of the most recurring ones they found when digging around for answers:Read More
Today's consumers feel online adverts are increasingly more obnoxious, intrusive and prevalent. And as the number of pop-ups and auto playing ads rise, more people are now turning to ad blockers to stop the every day annoyance. But how do we know this?Read More
Salesforce is the world's leading customer relationship management solution. We love it, our clients love it, their customers love it, and now even cats love it.
Here's just a few reasons why:Read More
Before you spend loads of cash on building a website, first you need to have a think about UX persona mapping. The more in-depth you go when mapping for your personas, the easier it'll be to communicate with your customers throughout their entire journey, and ultimately turn more qualified site visitors into leads and customers.Read More
According to a new study by the job site Glassdoor, Nottingham's been voted the third best place in the UK to have a job. We knew we were based here for a reason!Read More
Psychographics are kind of like demographics, but might include your buyer’s habits, hobbies, spending habits and values.
While demographics explain who your buyer is, psychographics explain why they buy.Read More
David recently went over to Ireland to be interviewed by HubSpot, like the fancy-pants he is. Check out the video below to learn about our partnership with them, and how it has not only helped our clients, but our own business, too:Read More
"Email marketing is dead!"
"Jon Snow is dead!"
"Everything is dead!"
There are so many articles out there claiming email is "dead". Because of course, what the world really needs is a billion blogs talking about the same marketing anxiety. Remember the good old days where the internet was pretty much just a place for illiterate cat memes? Ah, memories...
But think about the last time you recieved an email. I'll take a wild guess and say it was this morning when you were pouring your first cup of Monday morning coffee.
You see, just like a certain fur-donning northerner, email certainly isn't dead.Read More
The previous post talked about our custom Salesforce Chatter component from the angular directive side of things. This bit talks about the service that actually interacts with the chatter rest service.Read More
Salesforce Chatter is an enterprise social network that gives you the online tools you need to make sharing and collaborating simple. It helps create global teams that span the whole range of departments, skills and locations.
The requirement of one of our clients was a single page application built using AngularJS that hooks into Salesforce's Chatter API, with the ability to upload files. Here's how it was done...Read More
We're all safely back in the office after our trip down that London Town last week to the Excel centre, where we were part of the 15,000+ Salesforce (SFDC) fan base. We even got some blindingly on-brand T-shirts printed for the occasion.
In true blog post style, here are the top 7 "things" that caught my attention...Read More
Have you ever wondered which would win in a bar fight — traditional website design or growth-driven website design? Probably not. But hey, here's an infographic explaining why the latter is probably the one to bet on when it comes to your business' website.Read More
Estimated reading time: 12 minutes, 37 seconds.
For a while now the website design process has felt flawed. So many companies have outdated websites due to the time-consuming, stressful nature of a complete redesign.
How do you launch a website in a fraction of the time of a traditional website design? How do you make sure you won’t go over budget? How can you be certain that it’ll help your business grow?Read More
Salesforce (SF) plan to release their 50th major version, and in true form, have a whole host of new features for 'Salesforcians' to get excited for.
Here's 6 of the best features our Salesforce team think you should know about:Read More
There are some principles of design that are deeply rooted in human psychology. Invision like to call these ‘phantom guides’. These are what drive our subconscious and attention to the precise point where the designer wants it to be. And a lot of the time we don't even notice.Read More
Traditional web design is flawed; it causes unecessary headaches, produces rubbish results, and restricts businesses from growing. That's why there's now a better way to not only build your ideal website, but make sure you get ongoing relevant feedback and results so it never goes stale for your customers.Read More
As part of the rebranding and Hubspot integration of the new oe:gen website I created a number of images for a set of icons to be used throughout the site. The hand rendered images are used to convey a personal touch and hints at the work done behind the scenes – rough sketches at kick off meetings, sticky note wireframes, whiteboard scribbles – basically working things out. They hopefully bring a personality to the new brand too - oe:gen don’t take themselves too seriously and they're a very approachable bunch of professionals.Read More
Customer relationship management (CRM) systems are a huge benefit to inbound sales, because they help sales and marketing folk track deals and flag opportunities that might need some extra nurturing. By letting you to look into data and customer information, they help you recognise strong opportunities, and ultimately make more sales.Read More
HubSpot has just launched the new Inbound Sales Methodology today. This is because, amazingly, seller-centric salespeople still take up an enormous part of today’s world of sales. Which is mental when you think about it; it's 2016!Read More
Estimated reading time: 4 minutes, 13 seconds.
Search Engine Optimisation (SEO) can be a bit daunting to think about, expecially if you've not had much experience with it. How do you make sure your blog article or site page is getting found in your ideal buyer persona's search results? We've created this quick guide to help you get set up to succeed in on page SEO.Read More
Today marks my last day at oe:gen as a marketing intern. It has been one hell of a ride! I want to thank the whole team -- especially David aka. Digital Grandad, Emily and Paul, for providing me such a precious opportunity to learn and grow, through sharing their experiences and expertise in Smarketing, digital strategy, growth-driven website design and more. But most importantly, through striving to create all-round people-pleasing digital experiences for their clients.Read More
We have some more exciting news for you - just earlier this week we were listed as one of the four HubSpot certified CMS Design Partners in the UK!Read More
Happy International Women's Day! And welcome to our shiny new website.
Along with celebrating IWD with our amazing #GirlBosses in the team, we're also incredibly excited to reveal that we've launched our brand new website today. And we've done so on HubSpot, no less! We figured if we were going to talk the talk, we'd better walk the walk.Read More
So, I created a HubSpot blog post layout element in Orchard for a recent project (which I intend to write a post about later). I was then asked to make it personalised by country, so users would see different blog posts based on which country they were in. This is how I got around to globalising Orchard layout elements...Read More
Technology is what people invest in, isn’t it? The latest in advancements in technology, like the Apple Watch, Netflix (although not that recent) and others have us dying to invest in material assets.
But is that what we’re really investing in?Read More
So here's the deal: we’re all experiencing content fatigue. Soon, the world of online marketing will become a wasteland of abandoned blogs and blazing hellfire, and our tiny brains will leak from our tired, squinty eyes. 'Contentmageddon' is on the horizon.Read More
We've had some brilliant news this week: our Mark and Jaymee have only gone and become the very first Salesforce wizards in the UK to pass the X-Author certification!Read More
Today's business world demands that companies like yours engage and empower a broad ecosystem of customers, employees and partners. However, today's primarily customer-facing technology often doesn't help us out with that.
HubSpot (HS) is a great platform to develop SEO-optimised websites and blogs. One of our clients needed a way to showcase their portfolio of corporate videos. I'm going to show you how I implemented Owl Carousel to allow them to create and manage their own content without being hindered by the platform.Read More
Recent studies have shown that 65% of a company's new business comes from customer referrals, and it turns out that people are 4 times more likely to buy your product after a friend suggests it to them. So the question is: how can we incorporate this into our sales process to create more promoters?Read More
The most important part of successful content creation is knowing who you're speaking to. It's not enough to simply attract people to your site. If we want to get better quality sales leads, we need to attract the right people.
Creating content our ideal customers will love and share is the most important thing we do as inbound marketers. This means it's crucial for us to define who we want to reach, and what exactly it is we need to do to engage and inspire them.
Feeling anxiety, stress and ultimately disappointment each time your website undergoes its once-in-a-blue-moon redesign?
Here are the 5 main reasons why most website redesigns fail, and tips on how to quickly launch and own a site that learns from past failures, attracts visitors and improves conversion rates.
Christmas is 3 days away. I know, it's mad isn't it? But don't panic; if you're still stuck on what to buy for your content marketer buddy (or for yourself), we've got you.
The Force Awakens is set 30 years after the events of Return of the Jedi. The Rebel Alliance has been replaced by the Resistance; the vanquished Empire has been replaced by the fascist First Order, and a new enemy has risen from its ashes...Read More
"Why isn't my landing page converting?"
Landing pages are an essential inbound method which help you to build a solid email list. But they take a lot of testing and optimising, and you’ll be surprised to know how many companies don’t quite get it right.
Here’s 11 statistics to consider that’ll help you form better LPs and gain more leads:Read More
As inbound marketers, we're always being told to create 'remarkable content'. This usually comes without much context, so it seems like a vague, nondescript attempt at an inspirational tip. How do we be remarkable? What does it actually mean? To elaborate, Arjun Moorthy of HubSpot says:
In 2016, perhaps a better definition of "remarkable content" is something you offer for free which others normally charge money for… [source]
So, in 2015, being 'remarkable' was creating and offering free ebooks or whitepapers that contain useful and insightful knowledge for your prospects. But as the year comes to its end, unfortunately for us, that strategy has now been almost entirely rinsed of its value.Read More
It's happened, we've all become utterly and irrevocably obsessed with our mobile devices — ceaslessly commanding the internet with the taps and swipes of our fingers. And as a result of all this, companies with reponsive websites generate more leads.Read More
If you put words next to each other in order to attract online customers for a living, you’ll know that it’s not an easy job. Often you're working alone just wishing you had a little extra help. Well I’m here to tell you about 13 of the coolest apps, tools and resources knocking about that'll make your life much, much easier.Read More
We did it!
We aimed to become a HubSpot Gold partner at the endof the year, and it turns out that we've smashed it already!Read More
Wait, where was I going with this? *Checks notes* Ah.
So, unfortunately, we're all becoming a bunch of short-attention spanned scatterbrains. And no, it's not just you being flakey; new research has revealed that human beings are more forgetful than ever.Read More
People of all markets and ages are creating their own identities more freely than ever. Assumptions of demographics have been shattered. Hell, it's the end of 2015, are you even surprised?
In the September 2015 ‘Regulating Fundraising for the Future’ report by Sir Stuart Etherington, he discusses how charities need to change the ways that they're marketing their missions.Read More
Everyone loves Halloween, it's not just limited to greedy little sugar-starved monsters knocking incessantly at your door. No, everyone loves the spooky fun of Halloween, even brands. So here's some of the best holiday-themed marketing we've seen knocking about.Read More
With 7.87bn monthly page views, 203m monthly visitors, engagement levels bigger and better than even Twitter or Facebook, and ready-made communities for any topic or industry your tiny mind can conjure.
The answer is probably yes, then.Read More
"Your future is whatever you make it, so make it a good one"
It's 21/10/2015, which means Back to the Future will, as of today, all be set in the past.
Marty McFly, played by Michael J. Fox, traveled forward to exactly this date in the iconic movie trilogy's second installment in 1989.
Now we're just left wondering where our hoverboards and self-lacing shoes are at? But not to worry, Christopher Brown's eccentric character has posted a message for us all:
We stumbled upon a post from HubSpot that we think highlights an ongoing struggle in the world of marketing. The struggle of your CEO putting forth an opinion or idea any modern marketer would cringe at. These outdated marketing opinions can really hinder your business's success, especially if they're coming from the chief.Read More
Prepare those eyebrows for some involuntary raising, because HubSpot (HS) has just released a load of brand spanking new stats about inbound that'll probably surprise you.Read More
BAD NEWS: The new 3D touch feature for the iPhone 6s means your emails could get significantly lower open rates.
GOOD NEWS: We know what to do.Read More
(@baddiewinkle) "Stealing your man since 1928"Read More
Last week we shared a humble little SlideShare about Smarketing that gained 678 views in just a few days. More than half of those views happened within a mere 12 hours of it being posted.
This means that not only have we now been irrevocably convinced by the amazing powers of SlideShare, but we’ve also gathered that Smarketing must be something you guys are pretty interested in.
So, to help you learn more, we’ve decided to write another blog post about some of the benefits of aligning your sales and marketing team:
It's a free online marketing course that's open to all kinds of folk - from students to entrepreneurs, to marketing professionals. It's essentially a guide that'll help you to stay on top of the latest tools and trends in the Inbound world, with an added multi-choice test you can take to get certified as a crazy Inbound wizard.Read More
If your job is to be creative, you already know that it's pretty easy to run out of inspiration sometimes.
Let's be honest, these slumps happen to the best of us. We all know it's important to work hard, but it's also vital that you take some time out, relax, and recharge that imaginative noggin of yours.
It might be that you love art or literature, and yearn to look through galleries, read, or scroll through Pinterest for inspiration when these dry spells kick in.
Well, I recently came across this awesome Slideshare by Marcella Jalbert of IMPACT. It's got some of the best quotes from an array of hugely influential Creatives.
If your brain is feeling a bit lethargic today, these are bound to get your Marketing and Design juices flowing.Read More
The new HubSpot Website Platform is the answer to all your website woes.
Companies that use the Hubspot Website Platform see visits rise by 40%, and landing page submission increase by 47%
Want to know how HubSpot can increase both your level of control AND your visits? Check out all the fancy new tools they've just released:Read More
Are you a blogger or small business?
Perhaps you're not quite ready for the commitment of buying marketing software yet, but you do fancy dipping your toe in the water to see how it can work for you.Read More
We've all thought that for a long time, and yes, there's a lot of hideous ads out there — disruptive ads that aren't really thinking about the consumer.
However, HubSpot recently discovered that 53% of their users have tried ads this year. That's more than half of their customers — marketers, salespeople and agencies that are known for practising customer-focused Inbound strategies.
So, what gives?Read More
Want a killer landing page? Well, we've hunted through the web to find some of the best blogs on the subject. Here are some of the most helpful landing page tips, from some lovely experts within the industry:Read More
There's been quite a few blogs out there that claim email marketing isn't relevant anymore, but as it turns out, loads of businesses are still getting quality sales opportunities and leads through email marketing. In fact, it’s more alive than ever; you just have to make sure you're doing it right.
Here are some great facts I thought you'd like to know about the vitality of email marketing:Read More
A rather sinister-sounding term coined by London-based independent UX designer Harry Brignull, Dark Patterns are sneaky, carefully thought-out UI confusions. It sounds like something you'd expect to see on Charlie Brooker's 'Black Mirror', and to be honest, that wouldn't surprise me.
These Dark Patterns are intricately crafted UI's that are built on a solid understanding of human psychology in order to misdirect and confuse the user into making decisions. The user will accidentally choose to do something they wouldn't usually do, such as buying insurance with their online purchase, or accidentally signing up to recurring bills.
They’re dirty tricks that are played out simply to increase a company’s conversion rates, and it's really not okay.
Gosh - Salesforce has introduced a new UX for the first time in over 10 years! It's definately a long time overdue!Read More
If your business' website or app is poorly designed, it's going to hurt your sales.
In fact, a good UX on a well-designed website can have up to a 200% higher visitor-to-customer conversion rate than a poorly designed website without a great UX.
The better the UX is, the more likely visitors are to become your lovely customers. Simple stuff really.
"But where do I start?!" I hear you scream into the online abyss.
Okay okay, it's not actually that simple, but I've had a good go at it with this Slideshare presentation...Read More
Back in the 90s and early 2000s, you were in an advantageous position if your company even had a website.
Today, your business doesn't just need a website, it needs an adaptable, well-designed, easily navigational website that is engaging and targeted towards your ideal customers.
Doesn't sound like your company's site? Here's seven signs that it's due a redesign:Read More
'We' is a bit of a swear word.
At least, it is if we're talking about writing copy.
Effective copy needs to focus on the problem that the reader might have, and aims to make them feel important.
Does it help to parade around the internet like a crazy cyber peacock; telling everyone how good you are at doing that thing they might need?
I'm afraid not...
Here we have it - our very first Slideshare!
Emotional Marketing is a way to develop an advertising campaign that speaks directly to the clients you plan to target, making the most of the things they might as an individual relate to.
As it's Friday, and coincidentally #worldemojiday (yep, that's a thing now, thanks to the 61K+ Tweets that have bombarded the internet today...) I thought I'd share the recent conception of Emojiglyphics; the emoji/hieroglyphic hybrid that is taking over our online lives one little annoying yellow face at a time.
For a bit of context, here's an example of what I mean by 'Emojiglyphics', specifically used in advertising.
However, it seems that whenever there's a crafty graffiti artist about, there's always a way to turn these kinds of billboards into something hilarious.
Others are using Emojiglyphics as a part of their social media - creating tweets directed at their followers to guess the film they're describing, or a certain song lyric.
In short, people have started to write solely in Emojis to represent their feelings, events, and ideas; depicting various situations to articulate thoughts in a visual manner. Much like hieroglyphics were used for.
It's a brilliant little way of making advertising fun and engaging, but I'm not sure I'm quite ready to give up writing for it just yet - i'm too much of a word geek to do that. I mean, there's no way there's going to be an Emoji to represent words like 'Mellifluous', or 'Labyrinthine'... is there?
What's your view? *Please note: all answers must be written in Emojis*
We recently read a blog post entitled '10 Fonts that Might be Worse than Comic Sans' which mentioned that Comic Sans has become the target of an online hate campaign.
So, I had a look, and it turns out that people really hate Comic Sans.Read More
I randomly found a piece of You Tube video last night which I feel the need to share.
Not so much in a "we told you so..." way - but just to demonstrate permission marketing / content marketing / inbound marketing have a real heritage - which we mustn't forget...Read More
Here's a link to a story which caught my eye last week. As a digital strategist I can say with my hand on my heart that I've NEVER suggested that a client spend any money on banner ads.
I think they can be very creative - and internal ones are great for CTAs / cross-linking / cross-selling - but they are the free ones that you create within your own internet or intranet.Read More
Although Salesforce Customer Community and Salesforce Partner Community have been around for a while now we're still getting enquiries from people who're struggling to get their customer or partner portals to reflect their corporate guidelines - or to engage with their customers or partners as well as they know they should be.
Our Salesforce UX team knows how difficult it can be just to change a logo in SFDC sometimes - let alone reflect a finely honed design imperative from the corporate comms team! See more hereRead More
Just sums up the nature of the internet / digital agencies / IT / consultants / web world. Yeh - sure everyone screws up once in a while - but it's amazing how consistently larger organisations manage it.Read More
It's a question we're asked quite often...
NOTE: This post is from Jan 2015 - see update here
Sometimes our customers/potential customers have already had discussions with Salesforce [SFDC] directly- other times we're the first point of contact.
Unsurprising the answer to the question "How much does Salesforce cost?" is usually - well...