Insights to improve your online experiences.

Not sure what to blog about? Here are 6 tips for choosing your topics

Posted by Emily Malone on 12-Sep-2017 12:00:00

As content marketers, we spend a lot of time researching, writing, and posting blogs to help us attract our ideal customers; the challenge is making sure they're consistently relevant. And let's face it, we all go through creative dry spells.

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Topics: content marketing

What we're looking forward to at Inbound '17

Posted by Emily Malone on 05-Sep-2017 12:00:00

It's that time of year again! Inbound marketers and salesfolk from around the globe are preparing to gather in Boston to spend four inspiring days nattering about the future of sales and marketing. And HubSpot have really outdone themselves this year. I mean, even John Cena and Michelle Obama are going. See, I told you!

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Topics: inbound 17

10 reasons Nottingham should be European Capital of Culture 2023

Posted by Emily Malone on 01-Sep-2017 12:46:55

For those of you who have visited us in Nottingham, you might have already experienced the delights the city has to offer. Nottingham is our home, and recently it's been entered into the race to become 2023's 'European Capital of Culture'. So naturally, we feel pretty compelled to shout about it! 

For those who reckon there's nowt in Notts to deem it a likely candidate, think again. We can't think of a better place for the title. Here's why...

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Topics: Nottingham

13 ways to describe inbound marketing to anybody

Posted by Alex Tribbensee on 29-Aug-2017 16:15:00

We've been advocates of inbound for a while now, but it can still be a difficult concept to explain to our non-inboundy friends. That's why we're sharing some fun analogies we use, so you can use them too. You see, inbound marketing is kind of like...

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Topics: Inbound

What we learned from arranging a marketing event in 3 weeks

Posted by Alex Tribbensee on 23-Aug-2017 12:00:00

I’ll be honest, when I realised we had three weeks to arrange the Nottingham HubSpot User Group, I was a leeeetle bit scared. Three weeks to have our designer create the event page, arrange guest speakers, source catering, AND invite everyone? I’d never arranged a business networking event before, and we could have easily given ourselves three months to arrange it instead. But where's the fun in that?

With the Salesforce User Group planned for the 17th August, we decided to plonk the HUG the day before. Who doesn't want to have that Christmas eve shopping rush feeling smack-bang in the middle of August? 

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Topics: HubSpot

Conversation as a service: Max virtual assistant

Posted by Emily Malone on 22-Aug-2017 16:15:00

Last week, Elad Cohen from Apttus came along to our Salesforce User Group to give a talk about their latest developments in AI. During his demo, he revealed that it's a lot more than the standard chatbot we initially thought it would be. Say hello to Max! 

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Topics: Salesforce user group event, salesforce tools

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