Here marks the beginning of my new vlog series. I suppose this is really a test — but let's JFDI! This one's titled "The End of Websites" — it's not perfect, but you have to start somewhere...
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Online communities are popping up on every digital street corner. From Facebook groups to Salesforce Communities, more businesses are bringing all their people together in once place to connect and engage with each other. Why? Because they know that in 2018, real relationships and human-to human interaction are key to business success. By creating these online spaces, businesses are not only gaining better customer retention and loyalty, but they're also getting mega insights into who their buyers are and their biggest challenges.
Building a powerful, branded, and connected experience for the most important people to you and your business really does pay off. You might not get it quite right the first time, but that's okay. Sometimes the best way to design is to test things out to see what works best. If something's not quite right, you can tweak it until it does.
So, does your online community need a bit of a make-over? Here are some of the big signs it's time to give your business a boost with a more collaborative, interactive, and engaging community redesign.
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After cancelling last month's event due to the grizzly weather, it's finally time for our Spring Salesforce User Group event! We've got an amazing agenda for both Salesforce users and those thinking about implementing Salesforce, covering some brilliant topics and hands-on demonstrations. Join us on Thursday 19th April from 2pm, where we'll be talking about...
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Last week, Neil and l went on a trip to Birmingham to learn all about GDPR. Then we did an exam, passed the exam, and had to go to Bachhus Bar for a beer because our brains hurt. Here are some of the key things we learned that day.
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I'll start off by introducing myself — I'm Oli, and I'm a Salesforce Developer at oe:gen. I started at oe:gen just over six months ago, after working as an Apple Certified Mac Technician where we used Salesforce Service Cloud for service management.
I didn't go to sixth form or college; I did an apprenticeship at the company I worked at just before oe:gen. I didn't go to university either, partially because I didn't know what I wanted to do, and I didn't want to rush myself into spending three years learning about something which, in a couple of years, I might have no interest in. Why do that when I could be earning and learning at the same time, without all the debt?
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So, you want to become the resident Time Lord for your company?
Time can represent different things to different businesses. Take oe:gen, for example — with our service packages, our time is our product. So since we charge for the time it takes to complete a piece of work, every second counts. Other businesses may have a certain allocated amount of time to complete work, or simply a way of telling how efficient they are. But ultimately, time is a key bit of information which, when captured and used properly, can really help drive your business to success.
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"What the hell does that mean?"
Yep, we've all been there. If your organisation is planning on implementing Salesforce, we probably don't need to tell you how powerful it is. The thing is, with great power comes... er, some pretty confusing vocabulary. To save you scratching your head, we thought we'd post this little glossary of common Salesforce terminology.
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For marketers, deciding where to invest your time and money isn't easy, but recently more brands are pouring their efforts into social media. Why? With the rapid growth of social media combined with the declining rate of organic reach and referral traffic, they can't afford to ignore its value any more. With this in mind, what are some of the most popular social media marketing trends of 2018?
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Salesforce is well-known for being the world's most trusted cloud platform for business. Protecting customer data is at the very top of their priorities; in fact, it's one of the company's most important and distinctive qualities over their competitors. So, now that GDPR is on the not-so-distant horizon, how have they planned to help us Community users commit to this new general data protection law?
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