Blog: Insights to improve your online experiences

David Coe on 15-Aug-2018 08:29:00

How much does Salesforce cost? The 2018 update

It recently came to light that a post I wrote on this subject a couple of years ago isn't really much use for people wanting to know the likely costs of Salesforce now! A lot has changed in the SFDC ecosystem since January 2015... So what can you get for your beans these days? Here's the updated 2018 licencing and indicative costs for Salesforce.

Emily Malone on 14-Aug-2018 11:48:25

How to choose the best apps for your Salesforce org

The AppExchange has over 3,400 Salesforce apps available, with over 5 million installs. No wonder people get overwhelmed with the amount of choice. It's easy to get caught up with the excitement of new technology, but it's also super important not to get too carried away. To help, here are some things to think about when planning your app installations.

Emily Malone on 09-Aug-2018 11:45:00

Salesforce Summer '18 Release Notes: Report Subfolders

It would be great if we could create folder hierarchies for Reports, Dashboards, Documents, Email Templates etc. I have had many, many Salesforce users and admins request this feature. It would especially make the Reports tab a lot easier to navigate, and would help administrators be able to keep analytics better organised and easier to find — which would greatly help user adoption.

This is one of the many requests sent to Salesforce from users regarding the desperate need for subfolders. Though it's not the most exciting of updates (I mean, come on... it's folders) it's certainly one of the most overdue. Reports is an overwhelming area in Salesforce, especially if you're an administrator viewing everything at once. But thanks to the Salesforce Summer '18 release, organising your content is easier than ever. With subfolders in Lightning, you can now quickly create a logical structure for your report and dashboard folders. They can be organised by region, role, function, or whatever makes most sense to you. Easy peasy.

Emily Malone on 26-Jul-2018 08:30:00

7 telltale signs it's time to invest in Salesforce.

How do you know if a CRM system like Salesforce is really a worthwhile investment for your business? There are lots of common sales, marketing and customer service problems which Salesforce can help you quickly put right. Here's how to tell if it's time to invest in Salesforce.

Emily Malone on 18-Jul-2018 15:44:45

How to implement Salesforce CRM quickly

A Quick Start package can help you get started with Sales Cloud pretty fast. In fact, it can all be rolled out in just 15 days. But what if you want more than what the package includes? Well, we've considered that, too. Let's shine some light on how to get your Salesforce CRM implemented quickly.

Emily Malone on 12-Jul-2018 11:45:00

Search in a screenless world: How voice search and contextual triggers change everything

Barry Adams got 12 words into his talk at The Nottingham Digital Summit before he started swearing, and we get the sneaking suspicion that's a pretty good record for him: apparently, all we need to know is that he's been doing SEO for 'way too long' and he's 'really f*cking good at it'. Barry is the straight-talking guy behind Polemic Digital — a specialised SEO consultancy which has won multiple awards at 2016 UK Search Awards, including the Best Small SEO Agency. He came to the summit to chat to us about the future of voice-based search and contextual triggers. Here's what he told us.

Emily Malone on 03-Jul-2018 11:45:00

10 Salesforce integrations that'll make your life easier

If someone mentioned APIs to me a few years ago, I'd have assumed it was some kind of beer. Of course, API actually stands for Application Programming Interface — which help web applications to talk to each other. Combined with Salesforce, these can help your business securely connect to a huge array of applications that can be extremely useful to your Sales, Marketing and Service teams. So, no Emily, they're not a tasty beverage you can have watching the England game tonight. They're a smidge smarter than that...

Emily Malone on 28-Jun-2018 11:45:00

How to make your content marketing cheap, scalable and effective.

Kirsty Hulse from Many Minds once wanted to create a structurally-sound pillow fort for a client's campaign. Yep, you read that correctly — a structurally-sound pillow fort. So who better to ask than an architect, right?

Now, the hardest thing about this funny campaign was asking established, serious architects around the UK to create the blueprints. But luckily, they eventually found two architects who agreed to create them. This was brilliant because, it actually only took 2 days to do and the blueprints were shared a crazy amount online — so that low-cost, low-risk idea turned out to be super fun and effective.

In her talk at this year's Nottingham Digital Summit, Kirsty explained to us how we can create effective campaigns like this too, without needing to invest too much time, money, and risk. Here's what we learned.

Emily Malone on 15-Jun-2018 16:07:55

Dinner with Salesforce

Last night we were invited to join Salesforce and some of their local customers for dinner at The Lace Market Hotel. We took lots of photos, ate some gorgeous food created by Nottingham chef Luke Holland, and even presented an educational piece on Salesforce Communities. Here's what went down.

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