Blog: Insights to improve your online experiences

Peter Fells on 11-Dec-2018 11:45:00

Merry Christmas from oe:gen!

I’m writing this as the usual Christmas songs drift around the office, giving that warm and fuzzy feeling. It’s been a while since I last blogged, and I had meant to make this a more regular occurrence. However, the past 12 months have taken up more of my time than I (probably naively), thought it would. Anyway, here's a little recap of oe:gen's 2018...

Emma Lacey on 07-Dec-2018 11:45:00

How I became a Scrum Master

As 2018 is now drawing to a close and the Christmas festivities are in full swing, it seemed the perfect time to reflect on this year at oe:gen. The stand-out moment for me is definitely becoming a certified Scrum Master. Here's how I did that.

Emily Malone on 05-Dec-2018 12:24:37

The Ugly Duckling: Is it worth sacrificing beauty for results?

Let's be honest here — out-of-the-box, Salesforce isn't particularly pretty to look at. Its products are solely based on functionality, meaning aesthetics tend to take a back seat. But does it really have to be this way?

Emily Malone on 29-Nov-2018 13:40:39

How an online customer Community can help your PR team

We've talked before about how customer Communities can give your customers more control and free up your service teams, but they can also unlock a much deeper insight into your who your customers are, what they need, and how they want to be helped. And that, my friends, will really benefit your PR team. Here's how.

Emily Malone on 21-Nov-2018 11:45:00

What's the difference between Pardot Campaigns and Salesforce Campaigns?

Pardot's Campaigns and Salesforce's Campaigns — while being called the exact same thing — aren't actually the same thing. Confused? We get it. To help clarify things, here's a little article explaining their different functionalities.

Emily Malone on 14-Nov-2018 11:45:00

How to write emails your readers will love

Guys, I hate to say it, but we've got a problem. So many of us are not putting enough effort into our email communications any more! Horrible grammar errors, formatting nightmares, embarrassing spelling mistakes, incorrect names, blunt tones. I mean, I could go on and on about the horrors I've seen in my inbox; it's the kind of stuff that keeps an editor up at night. But instead, I'm going to write a little guide to writing emails to help us all get back on track.

This blog should help you on your way to not only earning responses to your emails, but gratitude and respect from your recipients, to boot. Keep the following things in mind the next time you’re writing an email, and you'll begin to see the impact that just a few small changes can have on your communication efforts.

Emily Malone on 07-Nov-2018 11:45:00

How to totally transform your sales cycle with lead workflows

Managing our leads effectively involves lots of tracking, understanding, and reacting to a wide range of factors. Which, as you can probably expect, is quite time-consuming! And yet, still we power on. But what if we were to automate all that?

Emily Malone on 31-Oct-2018 12:15:24

5 dead good Halloween marketing campaigns

It's that time of year again! October arrives and brands dive straight into marketing their products and services for Halloween. Now, I've seen a lot of people grumbling about Halloween campaigns this year, but I personally can't see why. It's fun to create something a little different for your audience, and it gives you a chance to showcase your brand's more playful side! Here are some of the best ones I've seen today.

Emily Malone on 17-Oct-2018 11:45:00

What is a Salesforce Community?

The basic definition of a community is just a bunch of people who share a common interest, mission or goal. Online Salesforce Communities are a way for you to conveniently connect and collaborate with the people most important to your business — your customers, partners and employees.

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