Blog: Insights to improve your online experiences

Stuart Tarrant on 15-Jan-2019 12:00:00

The benefits of integrating Salesforce with Sage

Salesforce is obviously a powerful tool for your sales team to manage contacts and orders, but you're probably using a couple of other systems or applications to manage your business. Perhaps you're using dedicated ERP system, such as Sage 200 / 300, or an accounting package, such as Sage 50.

The challenge that arises from this scenario is the disconnection between the systems and lack of data sharing. It can deprive Salesforce users of critical information required to drive sales and revenues, and can cause a significant amount of repetitive, bi-directional data entry.

Emily Malone on 09-Jan-2019 12:53:26

What's new in Pardot for 2019?

Pardot's had a Winter revamp just in time for the New Year, giving us even more ways to find and nurture the right leads, close better deals, and improve that all-important marketing ROI. Here are some of the best updates from Pardot in 2019.

Mark Ramsell on 18-Dec-2018 16:19:27

Salesforce Spring ‘19 Release Highlights

Spring is coming! Despite feeling like winter hasn’t really got going yet in the UK, a new Salesforce release is just around the corner. Here are our picks for the most interesting and exciting elements of the Spring ‘19 release.

As usual, please take all of these with a healthy pinch of salt, as they aren’t set in stone and may be subject to change ahead of go-live. We’ve broken the highlights down into three sections; for users, for admins and for developers.

Peter Fells on 11-Dec-2018 11:45:00

Merry Christmas from oe:gen!

I’m writing this as the usual Christmas songs drift around the office, giving that warm and fuzzy feeling. It’s been a while since I last blogged, and I had meant to make this a more regular occurrence. However, the past 12 months have taken up more of my time than I (probably naively), thought it would. Anyway, here's a little recap of oe:gen's 2018...

Emma Lacey on 07-Dec-2018 11:45:00

How I became a Scrum Master

As 2018 is now drawing to a close and the Christmas festivities are in full swing, it seemed the perfect time to reflect on this year at oe:gen. The stand-out moment for me is definitely becoming a certified Scrum Master. Here's how I did that.

Emily Malone on 05-Dec-2018 12:24:37

The Ugly Duckling: Is it worth sacrificing beauty for results?

Let's be honest here — out-of-the-box, Salesforce isn't particularly pretty to look at. Its products are solely based on functionality, meaning aesthetics tend to take a back seat. But does it really have to be this way?

Emily Malone on 29-Nov-2018 13:40:39

How an online customer Community can help your PR team

We've talked before about how customer Communities can give your customers more control and free up your service teams, but they can also unlock a much deeper insight into your who your customers are, what they need, and how they want to be helped. And that, my friends, will really benefit your PR team. Here's how.

Emily Malone on 21-Nov-2018 11:45:00

What's the difference between Pardot Campaigns and Salesforce Campaigns?

Pardot's Campaigns and Salesforce's Campaigns — while being called the exact same thing — aren't actually the same thing. Confused? We get it. To help clarify things, here's a little article explaining their different functionalities.

Emily Malone on 14-Nov-2018 11:45:00

How to write emails your readers will love

Guys, I hate to say it, but we've got a problem. So many of us are not putting enough effort into our email communications any more! Horrible grammar errors, formatting nightmares, embarrassing spelling mistakes, incorrect names, blunt tones. I mean, I could go on and on about the horrors I've seen in my inbox; it's the kind of stuff that keeps an editor up at night. But instead, I'm going to write a little guide to writing emails to help us all get back on track.

This blog should help you on your way to not only earning responses to your emails, but gratitude and respect from your recipients, to boot. Keep the following things in mind the next time you’re writing an email, and you'll begin to see the impact that just a few small changes can have on your communication efforts.

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