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Event: The Nottingham Salesforce User Group | Wednesday, May 31st

Posted by Emily Malone on 24-May-2017 12:00:00

Join us at 2pm on Wednesday 31st May! We'll be hosting the Nottingham Salesforce User Group event, right here at oe:gen HQ.

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Topics: Salesforce user group event

Digital marketing's key emerging trends in 2017

Posted by Emily Malone on 24-May-2017 09:00:00

Last Thursday, we traveled to Salesforce World Tour and picked up some handy tips to share with you lovely lot. If you missed it, you can watch the keynote here.

After the initial keynote, I quite literally shimmied over to Autitorium 3 where I was given a swanky pair of headphones akin to those you'd find in a silent disco (if you saw our Instagram Story on the day, you'll know what I mean).

It was in this illuminated crowd that I listened to an interesting session called 'How to drive more leads and sales with digital advertising powered by Salesforce' to get some insight into those all-important, ever-changing digital advertising trends. Here's what was said...

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Topics: Salesforce, trends to watch for, Marketing automation

State of Inbound 2017: The top 4 disruptors for your business

Posted by Emily Malone on 16-May-2017 14:00:00

It’s that time of year again! HubSpot have released their data for The State of Inbound 2017. So we’ve taken a look to see what people across the globe said would be the top source of disruption in their jobs.

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Topics: State of inbound 2017

EVENT ALERT: Salesforce World Tour 2017 — May 18th

Posted by Emily Malone on 11-May-2017 13:13:13

Just a heads up that we'll be shimmying down to London for the Salesforce World Tour on Thursday May 18th. If you're heading to the event yourself, let us know! We'd love to meet up. You won't miss us, we'll be the ones in the bright-oe:gen-blue t-shirts.

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Topics: Salesforce

Why your business needs conversational messaging and how to do it well

Posted by Emily Malone on 02-May-2017 12:00:00

 

During my days of academia, it was drilled into me to write formally. Heaven forbid I start a sentence with 'And', or slip in a contraction! And, well, I'd be absolutely slaughtered for that exclamation mark. Formal writing makes you appear more educated, yes. And you're less likely to offend because you're always neutral and passive. But my God, at what cost?!

Snorefest: over. Finally, conversational messaging is seeping into the business world. With brands like Innocent Drinks winning hearts with their informal, friendly tone of voice, many others have followed suit. It's clear that people want to see the human side of their favourite brands. Because if a brand is relatable, they're more likely to make a lasting impression.

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Topics: copywriting

HubSpot and Salesforce integration — Linkedin Group!

Posted by Alex Tribbensee on 25-Apr-2017 12:40:11

We've recently created a HubSpot and Salesforce integration Linkedin group. Because, believe it or not, a group for the topic didn't already exist!

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Topics: HubSpot, Salesforce, sales and marketing integration

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